Personalised cold outreach by email, LinkedIn, calls and WhatsApp in one sequence.
Sales & Customer Support
Instantly
Sends cold email at scale from many inboxes, warms them up, and finds leads to email.
3.9our rating
PaidFrom $47/moWorks with Claude Code
Quick take
- Connect unlimited inboxes, warm them up automatically and send cold email sequences that stop when someone replies.
- Sending plans are $47, $107 and $358 a month, or about 20% less billed yearly. Leads and AI credits are a separate plan from $47 a month.
- Bundles that combine sending, leads and AI agents start at $94 a month, or $85 billed yearly.
- Reviews praise how easy it is, but billing complaints and campaigns landing in spam despite warmup come up often.
What is Instantly?
Instantly is a cold email tool. You connect as many email inboxes as you like, and it warms them up by sending and replying to emails in the background, so your messages are less likely to land in spam. Then you write a sequence (a first email plus follow-ups) and it sends it to your list, spreading the emails across your inboxes and stopping when someone replies.
On top of sending, it has a database of 450 million B2B contacts to find leads, email verification, a shared inbox for replies called Unibox, a simple CRM and AI agents. The AI can research each lead, write personalised first lines, sort replies into interested and not interested, and on the bigger bundles reply for you. Sending plans don't limit how many inboxes you connect, which is why agencies like it.
The catch: leads and AI run on separate credit plans, so the real cost is often double the sending price. Billing complaints, like charges after cancelling, come up a lot in reviews, and some users say warmup scores look healthy while campaigns still land in spam. Cold email laws differ by country, so check the rules where you're sending.
Who's using it, and who it's for
- Founders
- Agencies
- Sales teams
- Freelancers
- Recruiters
Founders, agencies and small sales teams who send cold email to find new customers and want it to reach the inbox.
Key features
Unlimited inboxes and warmup
Connect as many Gmail, Outlook or other inboxes as you need, and Instantly warms each one up automatically.
Sequences
Send a first email and follow-ups on a schedule, with A/B tests, spread across your inboxes, stopping when someone replies.
Lead database
Search 450 million B2B contacts by job, industry and keywords, and fill in their work emails using credits.
Unibox
All replies from every inbox land in one place, sorted into interested, not interested and out of office.
AI agents
Agents research leads, write personalised emails, handle replies and book meetings, depending on your plan.
Deliverability tools
Bounce protection, inbox placement tests and, on the top plan, private sending servers to protect your reputation.
How we rate it
3.9 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.0
- Features
- 4.5
- Output quality
- 3.5
- Value for money
- 4.0
- Speed & reliability
- 3.5
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Instantly pricing
Which plan should you pick?
If you already have a lead list, Growth is all you need to start. If you need leads too, compare Growth plus Growth Credits with the Starter bundle, which adds the AI Sales Agent for about the same money. Agencies sending for clients usually end up on Hypergrowth or Light Speed.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Instantly can slot into your week.
- 1
Book sales calls
Send a short three-email sequence to 500 operations managers in your industry and get replies in one inbox.
- 2
Find leads and email them
Search the lead database for marketing managers at Australian e-commerce brands, then add them to a campaign.
- 3
Run outreach for clients
Agencies connect separate inboxes for each client and run their campaigns from one account.
- 4
Sort the replies
Let the AI label replies as interested or not and push warm leads to your CRM.
How it fits your tech stack
Instantly is the sending engine. Build lists in Apollo, Clay or Instantly's own database, write the emails with Claude, and send interested replies to HubSpot, Pipedrive or Salesforce. It has a public API and works with Zapier, Make and n8n.
Pros and cons
Pros
- Unlimited inboxes and warmup on every sending plan
- Easy to set up your first campaign
- Lead database, sending and replies in one place
- Cheaper than most rivals for high-volume sending
- Public API for connecting to other tools
Cons
- Leads and AI cost extra, so the real bill is often double the sending price
- Billing complaints in reviews, including charges after cancelling
- Some users report campaigns landing in spam despite good warmup scores
- The pricing page is confusing, with sending, credits and bundles sold separately
- Email only, so no LinkedIn steps like lemlist
Instantly alternatives
The closest alternatives to Instantly in the library, best rated first.
Intercom
4.2
Best for answering common customer questions automatically
Compare with Instantly
Attio
4.1
Best for A CRM that fills itself in from email and calendar
Compare with Instantly
Close
4.1
Best for calling and texting leads straight from the CRM
Compare with Instantly
Hyperbound
4.1
Best for practising cold calls before going live
Compare with Instantly
Why it made the list
It's one of the most widely used cold email tools, with unlimited inboxes and warmup on every plan, at a price small teams can afford.
Instantly FAQ
How much does Instantly cost?
There's no free plan. Paid plans start at $47/mo. Prices checked 3 November 2026 against Instantly's pricing page.
Is Instantly free?
No. There's no free plan. Paid plans start at $47/mo.
What is Instantly best for?
Instantly is best for sending cold email campaigns at volume, keeping cold email out of spam with warmup and agencies running outreach for several clients. Founders, agencies and small sales teams who send cold email to find new customers and want it to reach the inbox.
What are the best Instantly alternatives?
The closest alternatives are Intercom, Attio, Close and Hyperbound. Intercom is best for answering common customer questions automatically.
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