Sends cold email at scale from many inboxes, warms them up, and finds leads to email.
Sales & Customer Support
lemlist
Personalised cold outreach by email, LinkedIn, calls and WhatsApp in one sequence.
3.7our rating
PaidFrom From $69/moWorks with Claude Code
Quick take
- One sequence can email someone, visit and message them on LinkedIn, call them and send a WhatsApp, stopping when they reply.
- Email is $55 a month billed yearly ($69 monthly) with unlimited users. Multichannel is $87 per user a month billed yearly ($109 monthly).
- lemAgent builds a full campaign from a chat: it finds leads, researches them and writes the messages for you to approve.
- It overlaps Instantly. For email-only outreach Instantly is usually cheaper, so pick lemlist for LinkedIn and calls.
- Contact data and buying signals are add-ons, from $16 a month billed yearly.
What is lemlist?
lemlist is a cold outreach tool that goes beyond email. You build a sequence that might send an email, visit someone's LinkedIn profile, send a connection request, leave a voice note, then call them. Each step can be personalised with the lead's name, company or a custom image, and the sequence stops as soon as they reply on any channel.
It comes with a database of 650 million leads, an email and phone finder, lemwarm to warm up your inboxes, and lemAgent, an AI agent you chat with that finds leads, researches them and writes the whole sequence for you to approve. AI also sorts replies, spots out-of-office messages and fills in your CRM. lemlist has its own MCP server and CLI, so Claude can work with your campaigns too.
The catch: it overlaps Instantly. If you only send email, Instantly is usually cheaper at volume. lemlist earns its price when you want LinkedIn, calls and WhatsApp in the same sequence, but that's the Multichannel plan at $87 per user a month billed yearly, so costs climb with every seat. Contact data costs extra on credits, and LinkedIn automation always carries some risk of LinkedIn restricting your account.
Who's using it, and who it's for
- Founders
- Sales reps
- Agencies
- Recruiters
- Freelancers
Founders, agencies and sales reps who reach prospects on email and LinkedIn and want each message to feel personal.
Key features
Multichannel sequences
Mix emails, LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp in one sequence.
Personalisation
Add each lead's details, a custom first line or a personalised image to every message.
lemAgent
Chat with an AI agent that finds leads, researches them and writes your sequence before you launch it.
Lead database
Search 650 million leads and find verified emails and phone numbers using credits.
Deliverability
lemwarm warm-up, inbox rotation, custom tracking domains and alerts help keep emails out of spam.
MCP server and CLI
Connect lemlist to Claude or other AI tools so they can build and manage campaigns for you.
How we rate it
3.7 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 3.5
- Features
- 4.5
- Output quality
- 3.5
- Value for money
- 3.5
- Speed & reliability
- 3.5
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
lemlist pricing
Email
From $69/mo, or $55/mo billed yearly
Teams doing email-only outreach.
- Unlimited users and email senders
- 50,000 emails a month
- 650M+ lead database and email finder
- lemAgent and AI agents
- Warm-up, deliverability hub, MCP and CLI
- Our pick
Multichannel
$109/user/mo, or $87/user/mo billed yearly
Reps who reach prospects on LinkedIn and by phone too.
- Everything in Email
- 5 senders per user and unlimited messages
- LinkedIn and SMS automation
- Built-in dialer
- WhatsApp as an add-on
Enterprise
Custom
Larger teams with security and compliance needs.
- Everything in Multichannel
- Use lemlist from your CRM
- Custom roles and SSO
- Dedicated account manager
Which plan should you pick?
If you only send email, the Email plan is fine, but compare it with Instantly first. Pick Multichannel if LinkedIn or calls are part of how you sell, since that's what lemlist does best. Add the data add-on ($16 a month billed yearly for 2,000 credits) if you need to find emails and phone numbers. The 14-day trial includes Multichannel features and 200 credits.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways lemlist can slot into your week.
- 1
Email plus LinkedIn
Visit a prospect's LinkedIn profile, email them the next day, then send a connection request if they don't reply.
- 2
Let AI build the campaign
Tell lemAgent "find heads of marketing at Australian SaaS companies and write a 4-step sequence" and review what it makes.
- 3
Personalised images
Send a cold email with an image of their website or a note with their name on it to stand out.
- 4
Run it from Claude
Connect lemlist's MCP server and ask Claude to add a list of leads to a campaign and report on replies.
How it fits your tech stack
Pros and cons
Pros
- Email, LinkedIn, calls, SMS and WhatsApp in one sequence
- Strong personalisation, including custom images
- Warm-up and deliverability tools included
- lemAgent can build a campaign for you
- Own MCP server and CLI for connecting AI tools
Cons
- Overlaps Instantly, which is usually cheaper for email only
- Multichannel is priced per user, so costs climb as the team grows
- Contact data and buying signals cost extra
- LinkedIn automation can get your LinkedIn account restricted
- No mobile app, and reviews mention a learning curve and integration bugs
lemlist alternatives
The closest alternatives to lemlist in the library, best rated first.
Intercom
4.2
Best for answering common customer questions automatically
Compare with lemlist
Attio
4.1
Best for A CRM that fills itself in from email and calendar
Compare with lemlist
Close
4.1
Best for calling and texting leads straight from the CRM
Compare with lemlist
Hyperbound
4.1
Best for practising cold calls before going live
Compare with lemlist
Why it made the list
It's the best-known tool for mixing cold email with LinkedIn, calls and WhatsApp in one sequence, used by more than 20,000 sales teams.
lemlist FAQ
How much does lemlist cost?
There's no free plan. Paid plans start at From $69/mo. Prices checked 3 November 2026 against lemlist's pricing page.
Is lemlist free?
No. There's no free plan. Paid plans start at From $69/mo.
What is lemlist best for?
lemlist is best for sequences that mix email, LinkedIn and calls, personalised cold email with custom images and first lines and finding leads and their emails in the same tool. Founders, agencies and sales reps who reach prospects on email and LinkedIn and want each message to feel personal.
What are the best lemlist alternatives?
The closest alternatives are Intercom, Attio, Close and Hyperbound. Intercom is best for answering common customer questions automatically.
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