Reply.io

Reply.io runs outbound sales sequences: a series of cold emails, LinkedIn steps, calls and texts sent to a list of prospects, with automatic follow-ups that stop when someone replies. It includes email warm-up and deliverability checks, a small B2B contact database and an AI assistant that writes emails. Its AI SDR, Jason, goes further: it finds prospects, writes personalised sequences, answers replies and books meetings with less hands-on work.

Pick it for cold outreach across email and LinkedIn at a fair price, especially if you are a small sales team or an agency running campaigns for clients. Apollo bundles a much bigger contact database, Outreach suits large sales teams, and Clay is better for building and enriching the lead list first.

The catch: billing complaints come up often in reviews (auto-renewals, minimum terms and hard-to-get refunds), LinkedIn and calling cost extra on the Email Volume plan, and the AI SDR starts at $500 a month. Cold email results still depend on your own domains, list quality and offer.

• Founders
• Sales development reps
• Lead generation agencies
• Recruiters

Small sales teams, founders and agencies running cold email and LinkedIn outreach.

• Multichannel sequences

  Mix emails, LinkedIn visits and messages, calls, SMS and WhatsApp steps, with follow-ups that stop on reply.

• Deliverability tools

  Email warm-up on every mailbox, spam checks and inbox rotation to keep emails out of spam.

• Jason AI SDR

  Finds prospects, writes personalised sequences, handles replies and books meetings.

• AI email writer

  Drafts and rewrites cold emails and follow-ups from a short brief.

• Contact data

  Search a B2B database for prospects, with a small number of data credits each month.

• Agency features

  Manage several client workspaces from one account.

• Email Volume

  From $49/user/mo billed yearly, or $59 monthly

  Email-only cold outreach.

  • Unlimited mailboxes and emails with warm-up
  • Priced by active contacts per month
  • LinkedIn ($69) and calls/SMS ($29) per account as add-ons
• Our pick

  Multichannel

  $89/user/mo billed yearly, or $99 monthly

  Teams running email and LinkedIn together.

  • Email, LinkedIn, calls, SMS and WhatsApp steps
  • Unlimited active contacts
  • Team and channel reports

• Jason AI SDR

  From $500/mo billed yearly

  Teams wanting AI to run outbound end to end.

  • AI prospecting, writing and reply handling
  • Priced by active contacts (from 1,000)
  • Unlimited users

Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Reply.io can slot into your week.

1. 1

   Book meetings with cold email

   Upload a list, write a three-step email sequence, and let follow-ups go out until people reply.

2. 2

   Email plus LinkedIn

   View a prospect's LinkedIn profile, send a connection request, then follow up by email a few days later, all in one sequence.

3. 3

   Run client campaigns

   Agencies set up a workspace per client and report on replies and meetings for each.

4. 4

   Hand off to the AI SDR

   Give Jason your ideal customer and offer, approve its first emails, and let it handle replies and booking.

It sits between your lead source (Apollo, Clay or a spreadsheet) and your CRM, sending outreach and pushing replies and meetings back to HubSpot, Salesforce or Pipedrive.

The closest alternatives to Reply.io in the library, best rated first.

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