Apollo.io

Apollo is a B2B contact database with sales tools built on top. You search hundreds of millions of contacts by job title, industry, company size and location, reveal their email or phone number using credits, then send them email sequences, call them with the built-in dialer and track the deal. AI features score leads, research accounts and write emails.

Pick it when you want one affordable tool to find leads and contact them, especially as a founder or small sales team. Clay builds better lists for niche markets by combining many sources; Reply.io and Outreach are stronger at the sending side for bigger teams. Apollo's free plan is the easiest way to start prospecting.

The catch: data quality is the top complaint. Users report bounce rates well above Apollo's accuracy claims, out-of-date job titles and weak phone data outside the US. Credits run out quickly, and billing disputes and account suspensions show up often on Trustpilot. Verify emails before you send at volume.

• Founders
• Sales development reps
• Account executives
• Marketers
• Recruiters

Founders, small sales teams and marketers who need to find B2B contacts and email them.

• Contact database

  Search B2B contacts and companies by title, industry, size, location and buying signals.

• Email sequences

  Send multi-step email campaigns with follow-ups and A/B tests from your own inbox.

• Chrome extension

  See contact details while browsing LinkedIn, Gmail or company websites.

• Dialer and call recording

  Call prospects from the browser and record calls on higher plans.

• AI research and scoring

  AI researches accounts, scores leads and drafts emails.

• Enrichment

  Fill in missing details on contacts in your CRM or a spreadsheet.

• Free

  Free

  Founders testing outbound.

  • 900 credits a year, granted monthly
  • 2 sequences
  • Chrome extension

• Basic

  $49/seat/mo billed yearly

  Individual sellers doing regular outbound.

  • 30,000 credits per seat a year
  • Unlimited sequences
  • CRM integrations
• Our pick

  Professional

  $79/seat/mo billed yearly

  Full-time reps.

  • 48,000 credits per seat a year
  • AI lead scoring and A/B testing
  • US dialer and call recording

• Organization

  $119/seat/mo billed yearly (min 3 seats)

  Sales teams wanting advanced controls.

  • 72,000 credits per seat a year
  • Advanced reporting and security
  • API access

Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Apollo.io can slot into your week.

1. 1

   Build a target list

   Filter for operations managers at logistics firms with 50–200 staff in your region and save them to a list.

2. 2

   Run a cold email campaign

   Send a three-step sequence from your own inbox and track replies and meetings.

3. 3

   Prospect while browsing

   Use the Chrome extension on LinkedIn to grab a prospect's email and add them to a sequence.

4. 4

   Enrich your CRM

   Fill in job titles, phone numbers and company details on old HubSpot contacts.

It can be the whole outbound stack for a small team, or feed contacts into HubSpot, Salesforce and outreach tools for bigger ones.

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