Close

Close is a CRM (the system where you track leads and deals) built for teams that sell by phone and email. You can call, text and email leads from inside Close, and every call, recording and message is logged automatically. Higher plans add a power dialer that rings through a list for you and email and text sequences that follow up on their own.

Its AI agent, Chloe, came out of beta in June 2026. Chloe can call new leads, run the qualifying questions, book meetings and log everything in the CRM. She always tells people she's an AI and that the call is recorded. Chloe also writes call summaries and suggests next steps. Close has its own MCP connector, so you can ask Claude to look up or update leads in Close. Pick it over Pipedrive if your team spends the day on the phone, and over HubSpot if you want something simpler and cheaper.

The catch: calls and texts cost extra, usually about $0.02 a minute for outbound calls plus about $1 a month per phone number. The cheap Solo plan is one user only and has no automations. Chloe launched for US and Canadian numbers in English only, and automated follow-ups and Chloe in workflows need Growth ($99 per user a month billed yearly) or higher.

• Small sales teams
• Solo founders
• Agencies
• Inside sales reps

Small sales teams and solo sellers who call and email a lot of leads and want it all in one tool.

• Built-in calling and texting

  Call and text leads from your browser or phone, with calls recorded and logged automatically.

• Chloe AI agent

  Calls new leads, asks your qualifying questions, books meetings and writes everything back to the CRM.

• Power and predictive dialers

  Rings through a list of leads for you so reps spend their time talking, not dialling (Growth and Scale).

• Email and text sequences

  Automated follow-ups by email, text and call tasks that stop when a lead replies (Growth and up).

• Two-way email sync

  Connects Gmail or Outlook so every email with a lead shows up on their record.

• AI summaries

  Call summaries, lead summaries and suggested next steps, paid for with AI credits included in each plan.

• Solo

  $9/user/mo billed yearly, or $19 monthly

  One person selling on their own.

  • 1 user and up to 10,000 leads
  • Calling, texting and email
  • 500 AI credits a month
  • No workflows, bulk email or power dialer

• Essentials

  $35/user/mo billed yearly, or $49 monthly

  Small teams sharing leads.

  • Unlimited leads and contacts
  • Team inbox and collaboration
  • 1,000 AI credits per user a month
  • 3 connected email accounts
• Our pick

  Growth

  $99/user/mo billed yearly, or $109 monthly

  Teams that want follow-ups and AI on autopilot.

  • Automated email, text and call workflows
  • Chloe in workflows
  • Power dialer and bulk email
  • 1,500 AI credits per user a month

• Scale

  $139/user/mo billed yearly, or $149 monthly

  High-volume calling teams.

  • Predictive dialer and live call coaching
  • Role-based access and lead visibility rules
  • Custom objects
  • Call recordings kept forever

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Close can slot into your week.

1. 1

   Call every new lead in minutes

   Have Chloe ring each new web lead, ask your qualifying questions and book the good ones into your calendar.

2. 2

   Power through a call list

   Load 100 leads into the power dialer and let it dial the next one as soon as you hang up.

3. 3

   Follow up until they reply

   Set a sequence of emails, texts and call tasks that stops the moment a lead responds.

4. 4

   Ask Claude about your pipeline

   Connect Close to Claude and ask which deals haven't been touched in two weeks.

Close can be the whole sales tool for a small team: CRM, phone, texting and email in one. Feed it leads from Apollo or your website forms through Zapier, and book meetings with Calendly or Google Calendar. If you sell mostly by email to startups, Attio or Lightfield may suit better.

The closest alternatives to Close in the library, best rated first.

• 

  Intercom

  4.2

  Best for answering common customer questions automatically

  Compare with Close
• 

  Attio

  4.1

  Best for A CRM that fills itself in from email and calendar

  Compare with Close
• 

  Hyperbound

  4.1

  Best for practising cold calls before going live

  Compare with Close
• 

  Pipedrive

  4.1

  Best for tracking deals from first contact to signed

  Compare with Close