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Sales & Customer Support

ZoomInfo

Huge B2B contact database with an AI Copilot that tells your sales reps who to call next.

3.6our rating
PaidWorks with Claude Code
Visit website Compare

Quick take

  • Deep B2B data: direct emails, mobile numbers, org charts, tech stacks and buying signals for millions of companies.
  • No public prices. Every plan is a yearly contract, and buyers report paying from about $15,000 a year, often much more.
  • Copilot ranks accounts by who's ready to buy and writes summaries and emails for reps.
  • Native Claude connector and MCP server for subscribers. Searching is free there, enriching records uses credits.
  • Too expensive for most small businesses. Apollo and Lusha cover the basics for a fraction of the price.

What is ZoomInfo?

ZoomInfo is one of the biggest databases of B2B companies and the people who work there. You search by industry, size, location, job title or the software a company uses, then see direct emails, mobile numbers, org charts and news. It also tracks buying signals, such as companies researching your topic online, visiting your website, hiring for certain roles or changing leaders.

ZoomInfo Copilot is the AI layer on top. It ranks your accounts by who looks ready to buy, writes account summaries and talking points and drafts emails. ZoomInfo also has an MCP server (a connector that lets AI apps use it) and a native connector in Claude's directory, so subscribers can search companies and contacts from inside Claude. Search and lookups are free to run there, while enriching records uses your credits.

The catch is price. There's no public pricing, every plan is a yearly contract, and buyers report paying from about $15,000 a year, with most teams spending far more once seats, credits and add-ons are counted. Renewals and contract terms are a common complaint. It's built for funded sales teams. A small business is better served by Apollo or Lusha.

Who's using it, and who it's for

  • Sales teams
  • Marketing teams
  • RevOps
  • Recruiters

Mid-size and large B2B sales and marketing teams with a budget for premium contact data.

Key features

  • Company and contact search

    Filter millions of companies and contacts by industry, size, location, job title and the software they use.

  • ZoomInfo Copilot

    AI that ranks accounts by how ready they look to buy, writes account summaries and drafts outreach.

  • Buying signals

    Shows companies researching your topic, visiting your website, hiring or changing leaders.

  • CRM enrichment

    Fills in and keeps updating company and contact details in Salesforce, HubSpot and other CRMs.

  • Chrome extension

    See contact details while you're on LinkedIn, a company website or in your inbox.

  • Claude connector

    Search companies and contacts and run account research from inside Claude, ChatGPT and other AI apps.

How we rate it

3.6 / 5

Our rating

From using the tool ourselves. The average of the five scores.

Ease of use
3.0

How quickly someone non-technical gets value from it.

Features
5.0

How completely it covers its own job, and how well the pieces fit together.

Output quality
4.0

How good the results are before you fix them.

Value for money
2.0

What you get for the price, including the free plan.

Speed & reliability
4.0

How fast it is and how often it falls over.

ZoomInfo pricing

  • Professional

    Custom quote, yearly contract

    Sales teams that mainly need contact data.

    • Contact and company profiles with mobile numbers
    • Search and export with credits
    • CRM integrations, Chrome extension and mobile app
    • AI email writing
  • Our pick

    Copilot Advanced

    Custom quote, yearly contract

    Teams that want AI to tell them who to call.

    • Everything in Professional
    • Account ranking and buyer intent signals
    • Website visitor tracking
    • Workflows and AI talking points

  • Copilot Enterprise

    Custom quote, yearly contract

    Large sales organisations.

    • Everything in Copilot Advanced
    • Real-time intent and earnings call signals
    • Copilot chat and AI account summaries
    • Custom integrations and white-glove onboarding

Which plan should you pick?

Ask for a trial first and check the data covers your market, especially outside the US. Copilot Advanced is where the AI and buying signals come in, which is most of the reason to pay ZoomInfo prices. Negotiate the renewal terms before you sign, and if your budget is under five figures, look at Apollo instead.

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Best use cases

Ways ZoomInfo can slot into your week.

  1. 1

    Build a target account list

    Filter for logistics companies with 200 to 1,000 staff that use Salesforce and recently hired a new head of operations.

  2. 2

    Call the right person

    Find the direct mobile number of the decision maker instead of going through reception.

  3. 3

    Act on buying signals

    Get alerted when a target account visits your pricing page or researches your topic, and call that week.

  4. 4

    Research accounts in Claude

    With the connector on, ask Claude to pull the org chart and recent news for a prospect before a meeting.

How it fits your tech stack

ZoomInfo feeds data into the rest of a sales stack: Salesforce or HubSpot for the CRM, Outreach or Salesloft for sequences and Gong for call recording. It's the premium choice; Apollo, Lusha and Clay do the same job for smaller budgets.

Connects to

Pros and cons

Pros

  • Some of the deepest and most accurate B2B data, especially in the US
  • Buying signals show who is in the market right now
  • Copilot turns the data into ranked accounts and talking points
  • Native connector in Claude and other AI apps
  • Connects to every major CRM

Cons

  • No public pricing, and real contracts often run $30,000 a year or more
  • Yearly contracts only, with frequent complaints about renewals
  • Weaker data outside North America
  • Credits limit how many contacts you can export
  • Lots of features to learn before it pays off

ZoomInfo alternatives

The closest alternatives to ZoomInfo in the library, best rated first.

Why it made the list

It's the best-known B2B data platform, with some of the deepest company and contact data available, and it connects straight into Claude.

ZoomInfo FAQ

How much does ZoomInfo cost?

Pricing isn't published; check the vendor's site for a quote. Prices checked 3 November 2026 against ZoomInfo's pricing page.

Is ZoomInfo free?

No. Pricing isn't published; check the vendor's site for a quote.

What is ZoomInfo best for?

ZoomInfo is best for Large B2B sales teams prospecting every day, finding direct dials and mobile numbers for decision makers and spotting companies that are ready to buy. Mid-size and large B2B sales and marketing teams with a budget for premium contact data.

What are the best ZoomInfo alternatives?

The closest alternatives are Intercom, Attio, Close and Hyperbound. Intercom is best for answering common customer questions automatically.

More tools in Sales & Customer Support

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  • Clay

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  • Gong

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