Gong

Gong records your team's sales calls, video meetings and emails, transcribes them and uses AI to pull out what matters: what the customer said, competitors mentioned, next steps and deal risks. Managers get dashboards showing which deals are slipping and how each rep runs a call, and the AI writes call summaries and follow-up emails and updates the CRM. Newer add-ons cover outreach sequences (Engage), forecasting (Forecast) and coaching (Enable).

Pick it when you run a sales team of ten or more and want to know why deals are won or lost, coach reps from real calls and forecast with more than gut feel. For simply recording meetings and getting notes, Fathom, Fireflies or Granola do that for a fraction of the price.

The catch is price and contracts. Gong does not publish prices; buyers on Reddit and review sites report a platform fee of several thousand dollars a year plus around $1,400–1,600 per user a year, usually on annual or multi-year terms, with renewal increases a common gripe. Small teams often find they use a fraction of what they pay for.

• Sales leaders
• Account executives
• Revenue operations
• Customer success teams

Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.

• Call recording and transcripts

  Records Zoom, Teams, Meet and phone calls and makes every word searchable.

• Deal insights

  Flags deals with warning signs, such as no recent contact or a missing decision maker.

• AI summaries and follow-ups

  Writes call summaries, drafts follow-up emails and fills in CRM fields after each meeting.

• Coaching

  Managers review calls, leave comments and see each rep's talk ratio, questions and patterns.

• Forecasting

  The Forecast add-on predicts where the quarter will land using real deal activity.

• Ask anything

  Ask questions about an account or deal in plain English and get answers from the calls and emails.

• Platform fee

  Custom (billed yearly)

  Every Gong customer pays this, scaled to team size.

  • Access to the core platform
  • Integrations with your existing tools
• Our pick

  Per-user licence

  Custom per user (billed yearly)

  Each rep or manager who records and reviews calls.

  • Call recording, transcripts and AI summaries
  • Deal and coaching insights

• Add-ons (Engage, Forecast, Enable)

  Custom

  Teams that want outreach, forecasting or coaching in Gong too.

  • Engage for sequences and outreach
  • Forecast for pipeline predictions
  • Enable for coaching and training

Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Gong can slot into your week.

1. 1

   Coach new reps faster

   Build a playlist of your best discovery calls and have new reps listen, then review their own calls against them.

2. 2

   Weekly pipeline review

   Walk the deal board in your sales meeting and focus on the deals Gong flags as at risk.

3. 3

   Hear the customer's words

   Search every call for a competitor or objection to see how often it comes up and how winners handle it.

4. 4

   Keep the CRM up to date

   Let Gong write call notes and next steps into Salesforce or HubSpot so reps stop typing them.

It sits between your calendar, video calls and CRM. It records meetings in Zoom, Teams or Meet and writes the results back into Salesforce or HubSpot.

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