Side-by-side comparison · Sales & Customer Support

Attio vs ZoomInfo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Attio

4.1

From $35/seat/mo

Details Visit

ZoomInfo

3.6

Free to start

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Attio4.1

Best overallBest valueEasiest to use

Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

ZoomInfo3.6

Pick it if: Mid-size and large B2B sales and marketing teams with a budget for premium contact data.

Overview

Attribute	Attio	ZoomInfo
In one line	CRM that fills itself in from your email and calendar, with AI agents that research leads.	Huge B2B contact database with an AI Copilot that tells your sales reps who to call next.
Pricing model	Freemium	Paid
Starting price	$35/seat/mo	See website
Free plan	Yes	No
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Attio	ZoomInfo
Overall rating	4.1Winner	3.6
Ease of useHow quickly someone non-technical gets value from it.	4.0	3.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.5	5.0
Output qualityHow good the results are before you fix them.	4.0	4.0
Value for moneyWhat you get for the price, including the free plan.	4.0	2.0
Speed & reliabilityHow fast it is and how often it falls over.	4.0	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Attio	ZoomInfo
Access & platform
Free plan	Yes	No
Mobile app	Yes	Yes
Desktop app	–	–
Browser extension	Yes	Yes
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	–	–
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	No	No
Runs agents or automations	Yes	Yes
Learns your brand or style	–	–
Works in many languages	–	–
Capabilities score	8/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Attio	ZoomInfo
Plans	Free Free Founders and tiny teams getting started.	Professional Custom quote, yearly contract Sales teams that mainly need contact data.
	Plus $35/seat/mo billed yearly, or $44 monthly Small teams that need private lists and more email.	Copilot AdvancedOur pick Custom quote, yearly contract Teams that want AI to tell them who to call.
	ProOur pick $79/seat/mo billed yearly, or $99 monthly Sales teams that call, sequence and report.	Copilot Enterprise Custom quote, yearly contract Large sales organisations.
	Enterprise Custom, billed yearly Larger companies with security and admin needs.
Which plan to pick	Start free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it.	Ask for a trial first and check the data covers your market, especially outside the US. Copilot Advanced is where the AI and buying signals come in, which is most of the reason to pay ZoomInfo prices. Negotiate the renewal terms before you sign, and if your budget is under five figures, look at Apollo instead.

Key features

Attribute	Attio	ZoomInfo
Standout features	Builds itself Ask Attio AI agents Shape it your way Workflows and sequences Call Intelligence	Company and contact search ZoomInfo Copilot Buying signals CRM enrichment Chrome extension Claude connector

Pros and cons

Attribute	Attio	ZoomInfo
Pros	Fills itself in from email and calendar, so it stays up to date A real free plan for up to 3 people Flexible enough to track deals, investors, partners or hiring Clean, quick interface that people actually like using Official Claude connector	Some of the deepest and most accurate B2B data, especially in the US Buying signals show who is in the market right now Copilot turns the data into ranked accounts and talking points Native connector in Claude and other AI apps Connects to every major CRM
Cons	AI features run on credits, and heavy users need to buy more Call recording and sequences only on Pro The free and Plus plans cap how many emails you can send The flexibility means some setup thinking before it fits	No public pricing, and real contracts often run $30,000 a year or more Yearly contracts only, with frequent complaints about renewals Weaker data outside North America Credits limit how many contacts you can export Lots of features to learn before it pays off

Who each one is for

Attribute	Attio	ZoomInfo
Best for	A CRM that fills itself in from email and calendar Startups tracking customers, investors and partners in one place Researching and scoring leads with AI Teams that want to design their own CRM	Large B2B sales teams prospecting every day Finding direct dials and mobile numbers for decision makers Spotting companies that are ready to buy Keeping a big CRM's data clean and up to date
You'll find it used by	Startups Founders Sales teams Investors Agencies	Sales teams Marketing teams RevOps Recruiters

Questions people ask

Which is better, Attio or ZoomInfo?

Attio scores highest overall in our ratings (Attio 4.1/5 and ZoomInfo 3.6/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. ZoomInfo is best for Large B2B sales teams prospecting every day and finding direct dials and mobile numbers for decision makers.

Which is cheaper, Attio or ZoomInfo?

Attio: There's a free plan, and paid plans start at $35/seat/mo. ZoomInfo: Pricing isn't published; check the vendor's site for a quote.

Which is easier to use, Attio or ZoomInfo?

Attio rates highest for ease of use in our scores. Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Sales & Customer Support in the library.