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Side-by-side comparison · Sales & Customer Support

Attio vs lemlist

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Attio

4.1

From $35/seat/mo

lemlist

3.7

From From $69/mo

Comparing 2 tools. Add one more if you like.

At a glance

Best overallBest valueEasiest to use

Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

Pick it if: Founders, agencies and sales reps who reach prospects on email and LinkedIn and want each message to feel personal.

Overview

AttributeAttiolemlist
In one lineCRM that fills itself in from your email and calendar, with AI agents that research leads.Personalised cold outreach by email, LinkedIn, calls and WhatsApp in one sequence.
Pricing modelFreemiumPaid
Starting price$35/seat/moFrom $69/mo
Free plan Yes No
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAttiolemlist
Overall rating4.1Winner3.7
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
3.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAttiolemlist
Access & platform
Free plan Yes No
Mobile app Yes No
Desktop app––
Browser extension Yes Yes
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files––
Understands images––
Makes images No–
Makes video No No
Writes code No No
Runs agents or automations Yes Yes
Learns your brand or style––
Works in many languages– Yes
Capabilities score8/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAttiolemlist
Plans

Free

Free

Founders and tiny teams getting started.

Email

From $69/mo, or $55/mo billed yearly

Teams doing email-only outreach.

Plus

$35/seat/mo billed yearly, or $44 monthly

Small teams that need private lists and more email.

MultichannelOur pick

$109/user/mo, or $87/user/mo billed yearly

Reps who reach prospects on LinkedIn and by phone too.

ProOur pick

$79/seat/mo billed yearly, or $99 monthly

Sales teams that call, sequence and report.

Enterprise

Custom

Larger teams with security and compliance needs.

Enterprise

Custom, billed yearly

Larger companies with security and admin needs.

Which plan to pickStart free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it.If you only send email, the Email plan is fine, but compare it with Instantly first. Pick Multichannel if LinkedIn or calls are part of how you sell, since that's what lemlist does best. Add the data add-on ($16 a month billed yearly for 2,000 credits) if you need to find emails and phone numbers. The 14-day trial includes Multichannel features and 200 credits.

Key features

AttributeAttiolemlist
Standout features
  • Builds itself
  • Ask Attio
  • AI agents
  • Shape it your way
  • Workflows and sequences
  • Call Intelligence
  • Multichannel sequences
  • Personalisation
  • lemAgent
  • Lead database
  • Deliverability
  • MCP server and CLI

Pros and cons

AttributeAttiolemlist
Pros
  • Fills itself in from email and calendar, so it stays up to date
  • A real free plan for up to 3 people
  • Flexible enough to track deals, investors, partners or hiring
  • Clean, quick interface that people actually like using
  • Official Claude connector
  • Email, LinkedIn, calls, SMS and WhatsApp in one sequence
  • Strong personalisation, including custom images
  • Warm-up and deliverability tools included
  • lemAgent can build a campaign for you
  • Own MCP server and CLI for connecting AI tools
Cons
  • AI features run on credits, and heavy users need to buy more
  • Call recording and sequences only on Pro
  • The free and Plus plans cap how many emails you can send
  • The flexibility means some setup thinking before it fits
  • Overlaps Instantly, which is usually cheaper for email only
  • Multichannel is priced per user, so costs climb as the team grows
  • Contact data and buying signals cost extra
  • LinkedIn automation can get your LinkedIn account restricted
  • No mobile app, and reviews mention a learning curve and integration bugs

Who each one is for

AttributeAttiolemlist
Best for
  • A CRM that fills itself in from email and calendar
  • Startups tracking customers, investors and partners in one place
  • Researching and scoring leads with AI
  • Teams that want to design their own CRM
  • Sequences that mix email, LinkedIn and calls
  • Personalised cold email with custom images and first lines
  • Finding leads and their emails in the same tool
  • Having AI build an outreach campaign from a chat
You'll find it used by
  • Startups
  • Founders
  • Sales teams
  • Investors
  • Agencies
  • Founders
  • Sales reps
  • Agencies
  • Recruiters
  • Freelancers

Questions people ask

Which is better, Attio or lemlist?

Attio scores highest overall in our ratings (Attio 4.1/5 and lemlist 3.7/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. lemlist is best for sequences that mix email, LinkedIn and calls and personalised cold email with custom images and first lines.

Which is cheaper, Attio or lemlist?

Attio: There's a free plan, and paid plans start at $35/seat/mo. lemlist: There's no free plan. Paid plans start at From $69/mo.

Which is easier to use, Attio or lemlist?

Attio rates highest for ease of use in our scores. Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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