Moz

Moz is one of the oldest SEO toolkits, and it invented Domain Authority, the 1 to 100 score many people use to judge how strong a website is. Moz Pro covers the main SEO jobs: finding keywords and how hard they are to rank for, checking which sites link to you and your competitors, tracking your Google rankings and auditing your site for problems.

It's known for being friendlier than the bigger suites, with clear explanations and lots of free learning material. The free MozBar browser extension and free Domain Authority checks are widely used. Newer features track AI Overviews by keyword and how your brand shows up in AI assistants, and there's a paid API with an official MCP server in beta for its data.

The catch is that its keyword and backlink data is smaller than Ahrefs or Semrush, and the cheapest plan is tight on tracked keywords and searches. Moz is owned by Ziff Davis, and Moz Pro and the Moz API are sold as separate products.

• Small businesses
• Freelancers
• In-house marketers
• Agencies

Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.

• Keyword Explorer

  Find keywords, how many people search them and how hard they are to rank for.

• Link Explorer

  See who links to you and your competitors, with Domain Authority for each site.

• Rank tracking

  Track where you appear on Google for the keywords you care about, including AI Overviews.

• Site Crawl

  Audits your site for broken links, missing titles and other problems, with fixes explained.

• AI visibility

  Tracks how your brand shows up in AI assistants and Google's AI answers.

• MozBar and free tools

  A free browser extension and free checks for Domain Authority and keywords.

• Starter

  $49/mo

  A single small site.

  • 1 campaign
  • A small number of tracked keywords
  • Basic keyword and link research
• Our pick

  Standard

  $99/mo

  Small businesses doing regular SEO.

  • More campaigns and tracked keywords
  • More keyword and link searches
  • Site audits

• Medium

  $179/mo

  In-house teams and freelancers with several sites.

  • Higher limits across the board
  • More seats
  • Full research tools

• Large

  $299/mo

  Agencies.

  • The highest limits
  • More seats and campaigns
  • Everything in Medium

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Moz can slot into your week.

1. 1

   Size up a competitor

   Compare your Domain Authority and backlinks with a competitor to see how far behind you are.

2. 2

   Pick realistic keywords

   Use Keyword Explorer to find searches with decent volume and low difficulty for a newer site.

3. 3

   Monthly SEO health check

   Run a site crawl and fix the top issues it lists each month.

It covers research and tracking next to Google Search Console's free data. Some businesses use Moz for Domain Authority and a cheaper tool or Search Console for everything else.

The closest alternatives to Moz in the library, best rated first.

• 

  Ahrefs

  4.4

  Best for keyword research

  Compare with Moz
• 

  Contentsquare (formerly Hotjar)

  4.3

  Best for seeing why visitors leave a page

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• 

  Microsoft Clarity

  4.3

  Best for finding checkout drop-offs

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• 

  PostHog

  4.2

  Best for seeing how people use your app

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