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Side-by-side comparison · SEO & Analytics

Microsoft Clarity vs Moz

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Microsoft Clarity

4.3

Free to start

DetailsVisit

Moz

3.9

From $49/mo

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Comparing 2 tools. Add one more if you like.

At a glance

Microsoft Clarity4.3
Best overallBest valueEasiest to use

Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.

Moz3.9

Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.

Overview

AttributeMicrosoft ClarityMoz
In one lineFree heatmaps and session replays that show where visitors get stuck.A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority.
Pricing modelFreePaid
Starting priceFree$49/mo
Free plan Yes No
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeMicrosoft ClarityMoz
Overall rating4.3Winner3.9
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.0
Output qualityHow good the results are before you fix them.
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
5.0
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeMicrosoft ClarityMoz
Access & platform
Free plan Yes No
Mobile app– No
Desktop app No No
Browser extension No Yes
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO No–
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files No No
Understands images No–
Makes images No No
Makes video No No
Writes code No No
Runs agents or automations– No
Learns your brand or style No–
Works in many languages Yes Yes
Capabilities score5/ 175/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeMicrosoft ClarityMoz
Plans

FreeOur pick

Free

Every website and online store.

Starter

$49/mo

A single small site.

StandardOur pick

$99/mo

Small businesses doing regular SEO.

Medium

$179/mo

In-house teams and freelancers with several sites.

Large

$299/mo

Agencies.

Which plan to pickThere's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes.Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy.

Key features

AttributeMicrosoft ClarityMoz
Standout features
  • Session recordings
  • Heatmaps
  • Copilot
  • Smart events and funnels
  • AI visibility
  • MCP server
  • Keyword Explorer
  • Link Explorer
  • Rank tracking
  • Site Crawl
  • AI visibility
  • MozBar and free tools

Pros and cons

AttributeMicrosoft ClarityMoz
Pros
  • Completely free with no traffic or team limits
  • Session replays and heatmaps that match the paid tools
  • Copilot turns piles of recordings into plain findings
  • Easy installs for Shopify, WordPress and Tag Manager
  • MCP server for Claude
  • Friendlier and easier to learn than the big suites
  • Domain Authority is an industry-standard score
  • Useful free MozBar and checks
  • Excellent free SEO learning material
Cons
  • Your visitor data goes to Microsoft, which some businesses won't accept
  • Recordings keep for 30 days, so you can't go back far
  • The interface is rougher than Hotjar and filters take some learning
  • Can slow a page slightly if it's already heavy with scripts
  • Smaller keyword and backlink data than Ahrefs or Semrush
  • The Starter plan's limits are tight
  • The API and its MCP server are a separate paid product
  • Fewer new features than rivals in recent years

Who each one is for

AttributeMicrosoft ClarityMoz
Best for
  • Finding checkout drop-offs
  • Watching real user sessions
  • Scroll and click heatmaps
  • Spotting broken buttons
  • Checking Domain Authority and backlinks
  • Keyword research for beginners
  • Tracking Google rankings for a small site
  • Learning SEO with good guides
You'll find it used by
  • Store owners
  • Marketers
  • Product teams
  • Agencies
  • Small businesses
  • Freelancers
  • In-house marketers
  • Agencies

Questions people ask

Which is better, Microsoft Clarity or Moz?

Microsoft Clarity scores highest overall in our ratings (Microsoft Clarity 4.3/5 and Moz 3.9/5). Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners.

Which is cheaper, Microsoft Clarity or Moz?

Microsoft Clarity: It's free to use. Moz: There's no free plan. Paid plans start at $49/mo.

Which is easier to use, Microsoft Clarity or Moz?

Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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