Side-by-side comparison · SEO & Analytics
Ahrefs vs Moz
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 2 tools. Add one more if you like.
At a glance
Overview
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Ahrefs | Moz |
|---|---|---|
| Overall rating | 4.4Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Ahrefs | Moz |
|---|---|---|
| Access & platform | ||
| Free plan | Yes | No |
| Mobile app | No | No |
| Desktop app | No | No |
| Browser extension | Yes | Yes |
| API access | Yes | Yes |
| Teams & business | ||
| Team workspace | Yes | Yes |
| Enterprise plan or SSO | Yes | – |
| Connects to other apps | Yes | Yes |
| Open source or self-hosted | No | No |
| AI abilities | ||
| Works with your files | Yes | No |
| Understands images | No | – |
| Makes images | No | No |
| Makes video | No | No |
| Writes code | No | No |
| Runs agents or automations | No | No |
| Learns your brand or style | No | – |
| Works in many languages | Yes | Yes |
| Capabilities score | 8/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Ahrefs | Moz |
|---|---|---|
| Plans | Ahrefs Free Free Checking the health and backlinks of a site you own. | Starter $49/mo A single small site. |
Starter $29/mo Occasional keyword research on a tight budget. | StandardOur pick $99/mo Small businesses doing regular SEO. | |
LiteOur pick $129/mo A business doing its own SEO seriously. | Medium $179/mo In-house teams and freelancers with several sites. | |
Standard $249/mo Freelancers and small agencies. | Large $299/mo Agencies. | |
Advanced $449/mo Agencies and in-house teams with many sites. | ||
Enterprise $1,499/mo billed yearly Large companies that need SSO and unlimited data. | ||
| Which plan to pick | Start on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month. | Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy. |
Key features
Pros and cons
| Attribute | Ahrefs | Moz |
|---|---|---|
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| Cons |
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Who each one is for
| Attribute | Ahrefs | Moz |
|---|---|---|
| Best for |
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| You'll find it used by |
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Questions people ask
Which is better, Ahrefs or Moz?
Ahrefs scores highest overall in our ratings (Ahrefs 4.4/5 and Moz 3.9/5). Ahrefs is best for keyword research and competitor traffic estimates. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners.
Which is cheaper, Ahrefs or Moz?
Ahrefs: There's a free plan, and paid plans start at $29/mo. Moz: There's no free plan. Paid plans start at $49/mo.
Which is easier to use, Ahrefs or Moz?
Ahrefs rates highest for ease of use in our scores. Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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