Ahrefs
SEO & Analytics
Research keywords, check backlinks and audit your site in one well-known toolkit.
Google's free report on how your site shows up in search, including AI results.
Search Console is Google telling you, directly, which searches bring people to your site, which pages Google has indexed, and what's broken. It's free and it's the only source of this data that isn't an estimate.
Check it weekly for the queries you're gaining or losing, pages that have dropped out of the index, and whether your site appears in AI Overviews and AI Mode. It has an official data interface, so Claude Code can pull your search performance into a report or a spreadsheet.
It only covers your own site, and the data lags by a day or two. For competitor research you'll need Ahrefs or Semrush.
Anyone with a website. There's no reason not to set it up.
Why it made the list
The ground truth for how Google sees your site, and the first thing every other SEO tool wishes it had.
SEO & Analytics
Research keywords, check backlinks and audit your site in one well-known toolkit.
SEO & Analytics
Keyword, competitor and ad research with a bigger toolbox and a bigger bill.
SEO & Analytics
Crawls your whole site the way Google does and lists what's broken.
SEO & Analytics
Raw search, keyword and backlink data you pay for by the query, built for AI agents.