SE Ranking

SE Ranking is an all-in-one SEO tool that costs less than Ahrefs or Semrush. It tracks your Google rankings daily, finds keywords, checks backlinks, audits your site and spies on competitors. It also writes SEO articles and handles local SEO, with extra locations available as add-ons.

AI search is built in. Every plan checks 25 prompts a day across five AI engines to see if your brand gets mentioned, and SE Visible is a separate, deeper AI visibility tracker from $71 a month. Both plans include API credits and an MCP server, so Claude can pull rankings and keyword data straight into a chat.

The catch is that its data is smaller than the biggest suites, and the extras add up: more seats, keywords, locations and articles each cost more. The old entry-level plan is gone, so it now starts at $129 a month, or $103 billed yearly.

• Agencies
• Freelancers
• Small businesses
• In-house marketers

Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.

• Daily rank tracking

  Track thousands of keywords on Google every day, by location and device.

• Keyword and competitor research

  Find keywords, see competitors' traffic and the keywords they rank for.

• Website audit

  Crawl your site and get a list of technical problems to fix.

• AI visibility

  Checks whether AI engines mention your brand for your chosen prompts, with deeper tracking in SE Visible.

• Content tools

  Write and optimise SEO articles inside the tool.

• API and MCP

  Included API credits and an MCP server let Claude pull your SEO data.

• Our pick

  Core

  $129/mo, or $103.20/mo billed yearly

  Small businesses and freelancers.

  • 10 projects and 1 seat
  • 2,000 keywords tracked daily
  • 250,000 audit pages a month
  • 25 AI prompts daily across 5 engines
  • API credits and MCP access

• Growth

  $279/mo, or $223.20/mo billed yearly

  Agencies and teams with many sites.

  • 30 projects and 3 seats
  • 5,000 keywords tracked daily
  • 2 million audit pages a month
  • All-time history and more API credits

• Enterprise

  Custom

  Large teams.

  • Custom limits
  • Full API
  • Flexible terms

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Ways SE Ranking can slot into your week.

1. 1

   Track local rankings

   Track your main keywords in each city you serve and see daily changes.

2. 2

   Client reports for agencies

   Send branded monthly reports with rankings, traffic and AI visibility.

3. 3

   See if AI mentions you

   Track a set of prompts across AI engines and compare with competitors.

It can replace Ahrefs or Semrush for most small teams, alongside Google Search Console and Analytics. Agencies add Planable or a social scheduler from its bundles.

The closest alternatives to SE Ranking in the library, best rated first.

• 

  Ahrefs

  4.4

  Best for keyword research

  Compare with SE Ranking
• 

  Contentsquare (formerly Hotjar)

  4.3

  Best for seeing why visitors leave a page

  Compare with SE Ranking
• 

  Microsoft Clarity

  4.3

  Best for finding checkout drop-offs

  Compare with SE Ranking
• 

  PostHog

  4.2

  Best for seeing how people use your app

  Compare with SE Ranking