Side-by-side comparison · SEO & Analytics

Moz vs PostHog

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Moz

3.9

From $49/mo

Details Visit

Best overall

PostHog

4.2

From $0/mo base

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Moz3.9

Easiest to use

Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.

PostHog4.2

Best overallBest value

Pick it if: Founders and product teams with a web app or SaaS who want analytics, replays and testing in one tool.

Overview

Attribute	Moz	PostHog
In one line	A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority.	Product analytics, session replays, A/B tests and surveys in one tool, with an AI analyst.
Pricing model	Paid	Freemium
Starting price	$49/mo	$0/mo base
Free plan	No	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Moz	PostHog
Overall rating	3.9	4.2Winner
Ease of useHow quickly someone non-technical gets value from it.	4.0	3.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.0	5.0
Output qualityHow good the results are before you fix them.	4.0	4.5
Value for moneyWhat you get for the price, including the free plan.	3.5	4.5
Speed & reliabilityHow fast it is and how often it falls over.	4.0	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Moz	PostHog
Access & platform
Free plan	No	Yes
Mobile app	No	No
Desktop app	No	Yes
Browser extension	Yes	No
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	–	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	Yes
AI abilities
Works with your files	No	No
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	No	Yes
Runs agents or automations	No	Yes
Learns your brand or style	–	–
Works in many languages	Yes	Yes
Capabilities score	5/ 17	10/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Moz	PostHog
Plans	Starter $49/mo A single small site.	Free Free Small apps and getting started.
	StandardOur pick $99/mo Small businesses doing regular SEO.	Pay as you goOur pick $0/mo base, then per use Growing apps that outgrow the free limits.
	Medium $179/mo In-house teams and freelancers with several sites.	Boost $250/mo plus usage Teams that need SSO enforcement or HIPAA.
	Large $299/mo Agencies.	Scale $750/mo plus usage Larger organisations.
		Enterprise $2,000/mo plus usage Big companies.
Which plan to pick	Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy.	Start free. Add a card to move to pay as you go when you need more projects or longer history, and set billing limits on each product so nothing runs away. The platform packages only matter for compliance or big teams.

Key features

Attribute	Moz	PostHog
Standout features	Keyword Explorer Link Explorer Rank tracking Site Crawl AI visibility MozBar and free tools	Product analytics Session replay A/B tests and feature flags Surveys PostHog AI MCP server and wizard

Pros and cons

Attribute	Moz	PostHog
Pros	Friendlier and easier to learn than the big suites Domain Authority is an industry-standard score Useful free MozBar and checks Excellent free SEO learning material	Huge free tier with no seat fees Analytics, replays, testing and surveys in one tool Clear, public per-use pricing Open source core you can self-host Strong AI assistant and Claude Code support
Cons	Smaller keyword and backlink data than Ahrefs or Semrush The Starter plan's limits are tight The API and its MCP server are a separate paid product Fewer new features than rivals in recent years	So many products and settings that it can overwhelm small teams Overkill if you only want website visitor numbers Usage bills need billing limits to stay predictable Setup works best with a developer or Claude Code

Who each one is for

Attribute	Moz	PostHog
Best for	Checking Domain Authority and backlinks Keyword research for beginners Tracking Google rankings for a small site Learning SEO with good guides	Seeing how people use your app Finding where sign-ups and checkouts drop off A/B testing new features and pages Replacing several separate analytics tools
You'll find it used by	Small businesses Freelancers In-house marketers Agencies	Founders Product teams Developers SaaS companies

Questions people ask

Which is better, Moz or PostHog?

PostHog scores highest overall in our ratings (Moz 3.9/5 and PostHog 4.2/5). Moz is best for Checking Domain Authority and backlinks and keyword research for beginners. PostHog is best for seeing how people use your app and finding where sign-ups and checkouts drop off.

Which is cheaper, Moz or PostHog?

Moz: There's no free plan. Paid plans start at $49/mo. PostHog: There's a free plan, and paid plans start at $0/mo base.

Which is easier to use, Moz or PostHog?

Moz rates highest for ease of use in our scores. Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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