Contentsquare (formerly Hotjar)

Hotjar is now Contentsquare. Contentsquare bought Hotjar in 2021 and merged the two in 2025, and you can no longer create a new Hotjar account. Hotjar's heatmaps, recordings and surveys live on inside Contentsquare, and existing Hotjar users log in there with the same details.

It shows you why visitors don't convert. Heatmaps show where people click and how far they scroll, session replays let you watch real visits, funnels show where people drop out, and surveys ask visitors what stopped them. Sense, its AI assistant, summarises replays and heatmaps and answers questions about your data on paid plans, and an MCP connection lets Claude query your data on every plan.

The free plan got much bigger with the move: up to 200,000 sessions a month instead of Hotjar's old 35 a day. The catch is that it overlaps heavily with Microsoft Clarity, which is free with no limits. Contentsquare's edge is surveys, a more polished interface and AI summaries, and the advanced plans are priced on request.

• Store owners
• Marketers
• UX designers
• Agencies

Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.

• Heatmaps

  See where visitors click, move and scroll, and which parts of a page they ignore.

• Session replay

  Watch recordings of real visits to see where people hesitate, rage-click or give up.

• Surveys and feedback

  Ask visitors questions on the page or by link, like "what nearly stopped you buying today?"

• Funnels and journeys

  See the steps people take and where they drop out of a checkout or sign-up.

• Sense AI

  Summarises replays and heatmaps and answers questions about your data in a chat (Growth and up).

• MCP connection

  Connect Claude or another assistant to your data, with up to 300 requests a month on the free plan.

• Our pick

  Free

  Free

  Most small business websites.

  • Up to 200,000 sessions a month
  • Replays, heatmaps, funnels and error monitoring
  • Basic surveys, 100 responses a month
  • 1 project and 1 month of data

• Growth

  From $39/mo billed yearly, or $49 monthly

  Businesses that want AI summaries and longer history.

  • Sense AI chat and replay summaries
  • 13 months of data
  • 3 projects
  • Journey analysis and zone heatmaps

• Pro

  Custom

  Teams running conversion work across many sites.

  • Cross-device journeys
  • Conversion attribution
  • Multi-session AI summaries and A/B test analysis

• Enterprise

  Custom

  Large companies.

  • Unlimited projects
  • Real-time errors and synthetic monitoring
  • Dedicated support and SLAs

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Contentsquare (formerly Hotjar) can slot into your week.

1. 1

   Fix a leaky product page

   Check the scroll heatmap and replays of people who left without adding to cart, then move the important stuff up.

2. 2

   Ask visitors directly

   Show an exit survey asking what stopped people buying and read the answers by theme.

3. 3

   Check a new ad landing page

   After a campaign launches, watch a handful of replays from ad traffic to spot confusion fast.

It runs alongside Google Analytics, which tells you what happened while Contentsquare shows why. Connects to Slack, Jira, HubSpot and Shopify, and Claude can query it through MCP.

The closest alternatives to Contentsquare (formerly Hotjar) in the library, best rated first.

• 

  Ahrefs

  4.4

  Best for keyword research

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• 

  Microsoft Clarity

  4.3

  Best for finding checkout drop-offs

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• 

  PostHog

  4.2

  Best for seeing how people use your app

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• 

  Mixpanel

  4.1

  Best for funnels and retention for apps

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