Semrush
SEO & Analytics
Keyword, competitor and ad research with a bigger toolbox and a bigger bill.
Ahrefs
Research keywords, check backlinks and audit your site in one well-known toolkit.
FreemiumWorks with Claude Code
Visit website What is it?
Ahrefs is the toolkit SEO people reach for first. Type in any website and see what it ranks for, who links to it and how much traffic it probably gets. Type in a keyword and see how hard it is to rank and what else people search for.
The site audit crawls your pages and lists technical problems in plain terms, and the free Webmaster Tools version gives you that plus backlink data for sites you own. An official connection for Claude is included on paid plans, so you can ask it SEO questions in chat.
The full plans are expensive for a small business, and the free version only looks at your own site.
Who it's for
Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.
Best for
- Keyword research
- Competitor traffic estimates
- Backlink analysis
- Technical site audits
- Content gap analysis
Why it made the list
The cleanest interface and the most trusted backlink data of the big SEO suites.
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