Email newsletters, automations and sign-up forms for small businesses, with AI help.
Marketing & Ads
MailerLite
Low-cost email marketing with an AI writing assistant, automations and landing pages.
4.2our rating
FreemiumFrom $0Works with Claude Code
Quick take
- Clean, easy email marketing that costs less than Mailchimp for the same list.
- Free covers 250 subscribers and 2,500 emails a month, enough to try it properly.
- Comfort is $12 a month for 500 subscribers, or $10.80 billed yearly, and adds the AI writing assistant, MCP sending and 50 automations.
- The paid plans were recently renamed: Growing Business is now Comfort and Advanced is now Power.
What is MailerLite?
MailerLite is email marketing for small businesses on a budget. You get a drag-and-drop email editor, sign-up forms and pop-ups, landing pages, simple websites, automations like welcome series, and the option to sell digital products or take bookings. It's known for being clean and easy to learn, and for costing less than Mailchimp for the same list.
Its AI, which MailerLite calls HeyLite, includes an AI writing assistant, an AI landing page builder and AI-powered A/B testing, and comes with paid plans. MailerLite also has an MCP server (a connector that lets Claude and ChatGPT work with your account): it's limited on the free plan, and paid plans can send emails through it.
MailerLite has renamed its paid plans: Growing Business is now Comfort and Advanced is now Power. Comfort caps you at 50 automations and 10 forms, and sends up to 10 times your subscriber limit each month. Power removes those limits and adds 24/7 live chat. The free plan has dropped to 250 subscribers.
Who's using it, and who it's for
- Small business owners
- Creators
- Non-profits
- Online stores
Small businesses, creators and non-profits who want a clean, affordable email tool with automations and AI writing help.
Key features
Drag-and-drop editor
Build good-looking emails from templates without design skills.
HeyLite AI
An AI writing assistant, an AI landing page builder and AI-powered A/B testing on paid plans.
Automations
Welcome series, follow-ups and reminders that send on their own, from triggers like a sign-up or a purchase.
Landing pages and sites
Build sign-up pages, simple websites and pop-ups without another tool.
Digital products and bookings
Sell downloads or take bookings and follow up by email automatically.
MCP server
Connect Claude or ChatGPT to your account. Paid plans can create and send emails through it.
How we rate it
4.2 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.5
- Features
- 4.0
- Output quality
- 4.0
- Value for money
- 4.5
- Speed & reliability
- 4.0
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
MailerLite pricing
Free
$0
Trying MailerLite or a very small list.
- 250 subscribers and 2,500 emails a month
- Basic automations, a landing page and sign-up forms
- 2 user seats
- MCP access without sending
- Our pick
Comfort
$12/mo, or $10.80/mo billed yearly
Small businesses sending regular newsletters.
- Price shown for 500 subscribers, with 5,000 emails a month
- HeyLite AI writing assistant
- 50 automations, 10 forms and 10 sites
- 3 user seats and full MCP and API access
- Removes the MailerLite logo
Power
$25/mo, or $22.50/mo billed yearly
Frequent senders and teams.
- Price shown for 500 subscribers
- Unlimited emails, automations, forms and sites
- Unlimited user seats
- 24/7 live chat and email support
Enterprise
Custom
Lists over 200,000 subscribers.
- Custom sending volume
- Dedicated success manager
- Priority and deliverability support
Which plan should you pick?
Start on Free, then move to Comfort once you pass 250 subscribers or want the AI writer. Pick Power if you send more than 10 emails per subscriber a month or need more than 50 automations. Yearly billing saves 10%, and non-profits get 30% off.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways MailerLite can slot into your week.
- 1
Weekly newsletter
Write a draft with the AI assistant or Claude, drop it into a template and send it to your list.
- 2
Welcome series
New subscribers get a short run of emails introducing your business and your best offer.
- 3
Lead magnet page
Build a landing page for a free checklist and deliver it by email straight away.
- 4
Run it from Claude
With the MCP connected, ask Claude to pull last month's campaign results or draft and schedule the next email.
How it fits your tech stack
Pros and cons
Pros
- Cheaper than Mailchimp for the same list
- Clean and easy to learn
- AI writing assistant on the entry paid plan
- MCP server for Claude and ChatGPT
- Landing pages, sites and digital products included
Cons
- Free plan has dropped to 250 subscribers
- Comfort caps automations, forms and monthly sends
- Live chat support only on Power
- Renamed plans can make older guides and reviews confusing
MailerLite alternatives
The closest alternatives to MailerLite in the library, best rated first.
Klaviyo
4.3
Best for abandoned cart recovery
Compare with MailerLite
Manychat
4.3
Best for sending a link by DM to everyone who comments a keyword
Compare with MailerLite
beehiiv
4.2
Best for launching a newsletter
Compare with MailerLite
Brevo
4.2
Best for large lists you email occasionally
Compare with MailerLite
Why it made the list
It's one of the best-value email tools for small businesses, easy to learn, and it has an MCP server for Claude.
MailerLite FAQ
How much does MailerLite cost?
There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against MailerLite's pricing page.
Is MailerLite free?
Yes, MailerLite has a free option. Start on Free, then move to Comfort once you pass 250 subscribers or want the AI writer. Pick Power if you send more than 10 emails per subscriber a month or need more than 50 automations. Yearly billing saves 10%, and non-profits get 30% off.
What is MailerLite best for?
MailerLite is best for small businesses sending regular newsletters, switching from Mailchimp to save money and simple welcome and follow-up automations. Small businesses, creators and non-profits who want a clean, affordable email tool with automations and AI writing help.
What are the best MailerLite alternatives?
The closest alternatives are Klaviyo, Manychat, beehiiv and Brevo. Klaviyo is best for abandoned cart recovery.
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