Newsletter platform with AI writing help, built-in growth tools and ways to get paid.
Marketing & Ads
Kit
Email newsletters for creators, free up to 10,000 subscribers, with sales and automations.
4.2our rating
FreemiumFrom $0Works with Claude Code
Quick take
- The email tool built for creators. Free covers up to 10,000 subscribers with unlimited newsletters, forms and landing pages.
- Automations, email sequences and the Kit MCP for Claude start on Creator at $39 a month, or $33 billed yearly, for 1,000 subscribers.
- You can sell digital products, paid newsletters and sponsorship slots from the same account.
- Plain, text-style emails are its strength. Online stores wanting designer layouts should look at Klaviyo or Omnisend.
What is Kit?
Kit (called ConvertKit until 2024) is an email tool built for creators: YouTubers, podcasters, coaches, authors and anyone selling courses or digital products. You collect subscribers with landing pages and sign-up forms, send newsletters (Kit calls them broadcasts) and tag people by what they're interested in. It's used by more than 550,000 creators, including James Clear, Tim Ferriss and Ali Abdaal.
The free plan is generous: up to 10,000 subscribers with unlimited landing pages, forms and newsletters, and you can sell digital products and paid subscriptions from day one. Paid plans add visual automations, email sequences (a set of emails that send in order, like a 5-day course), SMS and the Kit MCP, an official connector that lets Claude read your stats, tag subscribers and draft broadcasts with your approval. Kit's AI also suggests and tests subject lines in the editor.
The catch: automations and sequences, the things most creators want once a list grows, start at $39 a month for 1,000 subscribers. The editor is built for simple, text-style emails, so stores that want designer layouts and deep shop data are better off with Klaviyo or Omnisend.
Who's using it, and who it's for
- Creators
- Coaches
- Course creators
- Authors
- Podcasters
Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
Key features
Landing pages and forms
Unlimited sign-up pages and forms on every plan, including free.
Broadcasts and tags
Send newsletters to everyone or just people tagged with a certain interest.
Visual automations
Map out what happens after someone signs up or buys, like a welcome sequence or a launch series (paid plans).
Commerce
Sell digital products, paid newsletters and subscriptions with simple product pages and automatic delivery.
Kit MCP
Connect Claude or ChatGPT to your account to check stats, tag subscribers and draft broadcasts, with nothing sent without your approval.
Recommendations
Swap newsletter recommendations with other creators to grow your list, or earn from paid recommendations.
How we rate it
4.2 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.5
- Features
- 4.0
- Output quality
- 4.0
- Value for money
- 4.0
- Speed & reliability
- 4.5
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Kit pricing
Free
$0
Creators starting out or with a simple newsletter.
- Up to 10,000 subscribers
- Unlimited landing pages, forms and broadcasts
- Tags and segments
- Sell digital products and subscriptions
- Our pick
Creator
$39/mo, or $33/mo billed yearly
Creators ready to automate their emails.
- Price shown for 1,000 subscribers
- Unlimited visual automations and sequences
- Kit MCP and app integrations
- SMS, polls and RSS campaigns
- Removes Kit branding
Pro
$79/mo, or $66/mo billed yearly
Bigger creator businesses with a team.
- Price shown for 1,000 subscribers
- Unlimited users
- Subscriber engagement scoring and deliverability reports
- Newsletter referral program
- Priority support
Which plan should you pick?
Start on Free and stay there while you're only sending a newsletter. Move to Creator once you want a welcome sequence or automations, which is usually the moment a list starts making money. Prices rise with subscriber count, and Kit often runs first-year discounts on Pro.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Kit can slot into your week.
- 1
Lead magnet to sequence
Offer a free guide on a landing page, then send a 5-day email course that ends with your paid offer.
- 2
Weekly newsletter
Write your weekly email in Claude, paste it into a broadcast and send it to everyone tagged with that interest.
- 3
Sell a digital product
Sell an ebook or template pack from a Kit product page, and Kit emails the download automatically.
- 4
Ask Claude about your list
With the Kit MCP connected, ask Claude which broadcasts got the most clicks last month and draft the next one in that style.
How it fits your tech stack
Kit sits at the centre of a creator business. Grow the audience on YouTube, Instagram or a podcast, send people to a Kit landing page, and sell from there. Manychat can pass Instagram leads in, and the Kit MCP lets Claude help with the writing and reporting.
Pros and cons
Pros
- Free up to 10,000 subscribers
- Built around how creators work: tags, sequences and selling
- Official MCP connector for Claude
- Simple to learn
- Sell products and paid newsletters without another tool
Cons
- Automations and sequences need a paid plan
- Paid plans cost more than MailerLite for the same list
- Email designs are fairly plain
- Light on shop features compared with Klaviyo or Omnisend
Kit alternatives
The closest alternatives to Kit in the library, best rated first.
Klaviyo
4.3
Best for abandoned cart recovery
Compare with Kit
Manychat
4.3
Best for sending a link by DM to everyone who comments a keyword
Compare with Kitbeehiiv
4.2
Best for launching a newsletter
Compare with Kit
Brevo
4.2
Best for large lists you email occasionally
Compare with Kit
Why it made the list
It's the email tool most creators use, the free plan covers 10,000 subscribers, and it has an official connector for Claude.
Kit FAQ
How much does Kit cost?
There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against Kit's pricing page.
Is Kit free?
Yes, Kit has a free option. Start on Free and stay there while you're only sending a newsletter. Move to Creator once you want a welcome sequence or automations, which is usually the moment a list starts making money. Prices rise with subscriber count, and Kit often runs first-year discounts on Pro.
What is Kit best for?
Kit is best for creators starting a newsletter for free, selling digital products and paid newsletters and email courses and welcome sequences. Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
What are the best Kit alternatives?
The closest alternatives are Klaviyo, Manychat, beehiiv and Brevo. Klaviyo is best for abandoned cart recovery.
More tools in Marketing & Ads
Low-cost email marketing with an AI writing assistant, automations and landing pages.
Email newsletters, automations and sign-up forms for small businesses, with AI help.
Email marketing, sales funnels, webinars and courses in one tool, with AI writing.