Email marketing and automation for small businesses, with AI built in.
Marketing & Ads
GetResponse
Email marketing, sales funnels, webinars and courses in one tool, with AI writing.
3.9our rating
FreemiumFrom $0Works with Claude Code
Quick take
- Email marketing plus funnels, webinars, courses and paid newsletters in one tool.
- Every paid plan has unlimited sends. Starter is $19 a month for 1,000 contacts, or $15.58 billed yearly.
- Starter allows just 1 automation and 3 uses of the AI tools, so most businesses need Marketer at $59 a month.
- Creator at $69 a month adds webinars, courses for up to 500 students and a website builder.
What is GetResponse?
GetResponse is email marketing with extras built in. Next to newsletters, automations, sign-up forms and landing pages, it has sales funnels (a set of pages that takes someone from a free offer to a purchase), webinars, an online course builder, paid newsletters and a simple website builder. Its AI tools write emails, subject lines and course outlines.
Every paid plan includes unlimited email sends. Starter suits list building, Marketer adds unlimited automations, abandoned cart emails and funnels, and Creator adds webinars, courses and a website builder. That makes it handy for coaches and course sellers who want one tool instead of four.
The catch: Starter limits you to 1 automation and only 3 uses of the AI tools, so most people end up on Marketer at $59 a month for 1,000 contacts. The free plan caps you at 500 contacts and 2,500 emails a month with a GetResponse badge. The interface has a lot going on, so it takes longer to learn than MailerLite or Kit.
Who's using it, and who it's for
- Coaches
- Course creators
- Small business owners
- Online stores
- Marketers
Coaches, course creators and small businesses who want email, funnels, webinars and courses in one tool.
Key features
Email and automation
Newsletters with unlimited sends, plus automations for welcome series, follow-ups and abandoned carts.
AI content generators
Draft emails, subject lines and course outlines with AI.
Sales funnels
Ready-made funnels that take people from a free offer or webinar to a sale.
Webinars
Run live and on-demand webinars inside GetResponse, on the Creator plan.
Courses and paid newsletters
Build online courses and charge for newsletter subscriptions on Creator.
Landing pages and forms
Sign-up forms, pop-ups and landing pages on every plan.
How we rate it
3.9 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 3.5
- Features
- 4.5
- Output quality
- 4.0
- Value for money
- 3.5
- Speed & reliability
- 4.0
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
GetResponse pricing
Which plan should you pick?
Skip Starter unless you only send newsletters, because 1 automation and 3 AI uses run out fast. Marketer suits most small businesses. Coaches and course sellers should go to Creator so webinars and courses live with the emails. Yearly billing saves 18%.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways GetResponse can slot into your week.
- 1
Webinar funnel
A landing page signs people up for a free webinar, reminders go out automatically and replays follow with an offer.
- 2
Sell a course
Build a course in GetResponse and use an automation to welcome new students and upsell the next one.
- 3
Abandoned cart emails
Connect your store and remind shoppers about what they left behind.
- 4
Lead magnet funnel
Give away a free guide, then send a short series that ends with a booking link.
How it fits your tech stack
Pros and cons
Pros
- Webinars, funnels and courses built in
- Unlimited email sends on every paid plan
- AI writing for emails and courses
- Good fit for coaches and course sellers
Cons
- Starter allows only 1 automation and 3 AI uses
- Busy interface that takes time to learn
- Costs more than MailerLite for plain newsletters
- The free plan is small and adds a GetResponse badge
GetResponse alternatives
The closest alternatives to GetResponse in the library, best rated first.
Klaviyo
4.3
Best for abandoned cart recovery
Compare with GetResponse
Manychat
4.3
Best for sending a link by DM to everyone who comments a keyword
Compare with GetResponse
beehiiv
4.2
Best for launching a newsletter
Compare with GetResponse
Brevo
4.2
Best for large lists you email occasionally
Compare with GetResponse
Why it made the list
It's one of the few email tools that also runs webinars, funnels and courses, so a coach or course seller can run the whole business from one place.
GetResponse FAQ
How much does GetResponse cost?
There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against GetResponse's pricing page.
Is GetResponse free?
Yes, GetResponse has a free option. Skip Starter unless you only send newsletters, because 1 automation and 3 AI uses run out fast. Marketer suits most small businesses. Coaches and course sellers should go to Creator so webinars and courses live with the emails. Yearly billing saves 18%.
What is GetResponse best for?
GetResponse is best for coaches selling through webinars, course creators who want email and courses together and lead magnet and sales funnels. Coaches, course creators and small businesses who want email, funnels, webinars and courses in one tool.
What are the best GetResponse alternatives?
The closest alternatives are Klaviyo, Manychat, beehiiv and Brevo. Klaviyo is best for abandoned cart recovery.
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