Side-by-side comparison · Marketing & Ads

Klaviyo vs MailerLite

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Klaviyo

4.3

From From $20/mo

Details Visit

MailerLite

4.2

From $0

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Klaviyo4.3

Best overall

Pick it if: Online stores that want their email and SMS to run on real customer behaviour.

MailerLite4.2

Best valueEasiest to use

Pick it if: Small businesses, creators and non-profits who want a clean, affordable email tool with automations and AI writing help.

Klaviyo scores highest overall, but MailerLite gives you more for your money. Which one is right comes down to what you value most.

Overview

Attribute	Klaviyo	MailerLite
In one line	Email and SMS for online stores, with AI that writes, segments and predicts.	Low-cost email marketing with an AI writing assistant, automations and landing pages.
Pricing model	Freemium	Freemium
Starting price	From $20/mo	$0
Free plan	Yes	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Klaviyo	MailerLite
Overall rating	4.3Winner	4.2
Ease of useHow quickly someone non-technical gets value from it.	4.0	4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	5.0	4.0
Output qualityHow good the results are before you fix them.	4.5	4.0
Value for moneyWhat you get for the price, including the free plan.	3.5	4.5
Speed & reliabilityHow fast it is and how often it falls over.	4.5	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Klaviyo	MailerLite
Access & platform
Free plan	Yes	Yes
Mobile app	Yes	Yes
Desktop app	No	No
Browser extension	No	–
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	–	No
Makes video	No	No
Writes code	No	No
Runs agents or automations	Yes	No
Learns your brand or style	Yes	–
Works in many languages	Yes	–
Capabilities score	10/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Klaviyo	MailerLite
Plans	Free Free New stores building their first flows.	Free $0 Trying MailerLite or a very small list.
	EmailOur pick From $20/mo Most stores once they pass 250 contacts.	ComfortOur pick $12/mo, or $10.80/mo billed yearly Small businesses sending regular newsletters.
	Email and SMS From $35/mo Stores that want text messages in the same flows.	Power $25/mo, or $22.50/mo billed yearly Frequent senders and teams.
	Enterprise Custom Large brands with many stores or markets.	Enterprise Custom Lists over 200,000 subscribers.
Which plan to pick	Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send.	Start on Free, then move to Comfort once you pass 250 subscribers or want the AI writer. Pick Power if you send more than 10 emails per subscriber a month or need more than 50 automations. Yearly billing saves 10%, and non-profits get 30% off.

Key features

Attribute	Klaviyo	MailerLite
Standout features	Flows Segments from a description Predictive analytics Email and SMS in one AI writing and campaign builder Customer Agent	Drag-and-drop editor HeyLite AI Automations Landing pages and sites Digital products and bookings MCP server

Pros and cons

Attribute	Klaviyo	MailerLite
Pros	Deepest store integration of any email tool, so targeting runs on real purchase data Flows and segments are quick to set up from templates or a short description Email and SMS live in one place with one set of customer data Predictive analytics tell you who to spend effort on Huge ecosystem of Shopify apps and agencies that already know it	Cheaper than Mailchimp for the same list Clean and easy to learn AI writing assistant on the entry paid plan MCP server for Claude and ChatGPT Landing pages, sites and digital products included
Cons	Gets expensive fast as your list grows, and every profile counts toward the bill SMS is a separate cost on top of the plan Email support stops after 60 days on the free plan Overkill for service businesses and plain newsletters	Free plan has dropped to 250 subscribers Comfort caps automations, forms and monthly sends Live chat support only on Power Renamed plans can make older guides and reviews confusing

Who each one is for

Attribute	Klaviyo	MailerLite
Best for	Abandoned cart recovery Segments from a description Post-purchase flows SMS campaigns Predicting customer value	Small businesses sending regular newsletters Switching from Mailchimp to save money Simple welcome and follow-up automations Landing pages and sign-up forms
You'll find it used by	Shopify stores Ecommerce marketers Agencies DTC brands	Small business owners Creators Non-profits Online stores

Questions people ask

Which is better, Klaviyo or MailerLite?

Klaviyo scores highest overall in our ratings (Klaviyo 4.3/5 and MailerLite 4.2/5). Klaviyo is best for abandoned cart recovery and segments from a description. MailerLite is best for small businesses sending regular newsletters and switching from Mailchimp to save money.

Which is cheaper, Klaviyo or MailerLite?

Klaviyo: There's a free plan, and paid plans start at From $20/mo. MailerLite: There's a free plan, and paid plans start at $0.

Which is easier to use, Klaviyo or MailerLite?

MailerLite rates highest for ease of use in our scores. Small businesses, creators and non-profits who want a clean, affordable email tool with automations and AI writing help.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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