Email newsletters, automations and sign-up forms for small businesses, with AI help.
Marketing & Ads
Brevo
Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts.
4.2our rating
FreemiumFrom $0Works with Claude Code
Quick take
- Email, SMS, WhatsApp and transactional emails in one tool, priced by emails sent rather than contacts stored.
- Free sends up to 300 emails a day, with a free CRM, but Brevo's logo goes on every email.
- Starter (about $9 a month for 5,000 emails) adds AI writing and the MCP connector. Standard (about $18) adds automations and A/B testing.
- WhatsApp, multiple users and the bigger AI features sit on Professional, which starts around $499 a month.
What is Brevo?
Brevo (called Sendinblue until 2023) does email, SMS and WhatsApp marketing from one account, plus transactional emails like order confirmations and password resets. It also has a free CRM (a simple customer and sales tracker), live chat and meeting booking. More than 600,000 businesses use it.
The big difference from Mailchimp is how you pay: Brevo prices by how many emails you send, not how many contacts you store. That makes it cheap if you have a big list you email now and then. Starter adds an AI content generator for subject lines and email copy, and an MCP connector so you can manage campaigns and contacts from Claude or ChatGPT. Standard adds automations, A/B testing and AI send-time optimisation.
The catch: the free plan's 300 emails a day suits small lists only, and Starter emails still carry Brevo's logo unless you pay extra or move to Standard. WhatsApp, multiple users and the bigger Aura AI features, like AI segments and an AI data analyst, are on Professional, which starts around $499 a month. SMS credits are sold separately.
Who's using it, and who it's for
- Small business owners
- Online stores
- Marketers
- Developers
- Agencies
Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Key features
Email campaigns
Drag-and-drop editor and templates, with no daily sending limit on paid plans.
SMS and WhatsApp
Send texts on any plan with prepaid credits, and WhatsApp campaigns on Professional.
Transactional email
Order confirmations, receipts and password resets through the API or SMTP, on every plan.
AI content generator
Drafts subject lines and email copy and adjusts the tone, from Starter up.
Automations
Multi-step workflows triggered by sign-ups, purchases or website visits, on Standard and up.
MCP connector
Manage campaigns and contacts from Claude, ChatGPT and other AI tools.
How we rate it
4.2 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.0
- Features
- 4.5
- Output quality
- 4.0
- Value for money
- 4.5
- Speed & reliability
- 4.0
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Brevo pricing
Which plan should you pick?
Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Brevo can slot into your week.
- 1
Email a big list cheaply
Store your whole customer list and only pay for the emails you send, like a monthly sale announcement.
- 2
Order and booking emails
Send receipts and booking confirmations from your website through Brevo's transactional email.
- 3
Email plus SMS reminders
Send an email about a sale, then a text the day it starts to people who didn't open it.
- 4
Campaigns from Claude
Connect the MCP and ask Claude to build a segment of recent buyers and draft a thank-you campaign.
How it fits your tech stack
Pros and cons
Pros
- Priced by emails sent, so big lists stay cheap
- Email, SMS, WhatsApp and transactional email in one tool
- Free plan includes a CRM
- Official MCP connector for Claude
- AI writing from the Starter plan
Cons
- The free plan caps you at 300 emails a day
- Starter emails keep Brevo's logo unless you pay extra
- WhatsApp, multiple users and the bigger AI features need Professional
- SMS credits cost extra on every plan
Brevo alternatives
The closest alternatives to Brevo in the library, best rated first.
Klaviyo
4.3
Best for abandoned cart recovery
Compare with Brevo
Manychat
4.3
Best for sending a link by DM to everyone who comments a keyword
Compare with Brevo
beehiiv
4.2
Best for launching a newsletter
Compare with Brevo
Buffer
4.2
Best for scheduling posts across many networks
Compare with Brevo
Why it made the list
It's one of the cheapest ways to email a big list, it covers SMS and WhatsApp too, and it has an official MCP connector for Claude.
Brevo FAQ
How much does Brevo cost?
There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against Brevo's pricing page.
Is Brevo free?
Yes, Brevo has a free option. Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country.
What is Brevo best for?
Brevo is best for large lists you email occasionally, email plus SMS from one tool and order confirmations and other transactional emails. Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
What are the best Brevo alternatives?
The closest alternatives are Klaviyo, Manychat, beehiiv and Buffer. Klaviyo is best for abandoned cart recovery.
More tools in Marketing & Ads
Low-cost email marketing with an AI writing assistant, automations and landing pages.
Email and SMS for online stores, with AI that writes, segments and predicts.
Email and SMS marketing for online stores, a cheaper alternative to Klaviyo.