Side-by-side comparison · Sales & Customer Support

Attio vs Close

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Attio

4.1

From $35/seat/mo

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4.1

From $9/user/mo

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Attio4.1

Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

Close4.1

Pick it if: Small sales teams and solo sellers who call and email a lot of leads and want it all in one tool.

Overview

Attribute	Attio	Close
In one line	CRM that fills itself in from your email and calendar, with AI agents that research leads.	Sales CRM with calling, texting and email built in, plus an AI agent that calls leads.
Pricing model	Freemium	Paid
Starting price	$35/seat/mo	$9/user/mo
Free plan	Yes	No
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Attio	Close
Overall rating	4.1	4.1
Ease of useHow quickly someone non-technical gets value from it.	4.0	4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.5	4.5
Output qualityHow good the results are before you fix them.	4.0	4.0
Value for moneyWhat you get for the price, including the free plan.	4.0	4.0
Speed & reliabilityHow fast it is and how often it falls over.	4.0	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Attio	Close
Access & platform
Free plan	Yes	No
Mobile app	Yes	Yes
Desktop app	–	Yes
Browser extension	Yes	No
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	No
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	–	Yes
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	No	No
Runs agents or automations	Yes	Yes
Learns your brand or style	–	No
Works in many languages	–	No
Capabilities score	8/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Attio	Close
Plans	Free Free Founders and tiny teams getting started.	Solo $9/user/mo billed yearly, or $19 monthly One person selling on their own.
	Plus $35/seat/mo billed yearly, or $44 monthly Small teams that need private lists and more email.	Essentials $35/user/mo billed yearly, or $49 monthly Small teams sharing leads.
	ProOur pick $79/seat/mo billed yearly, or $99 monthly Sales teams that call, sequence and report.	GrowthOur pick $99/user/mo billed yearly, or $109 monthly Teams that want follow-ups and AI on autopilot.
	Enterprise Custom, billed yearly Larger companies with security and admin needs.	Scale $139/user/mo billed yearly, or $149 monthly High-volume calling teams.
Which plan to pick	Start free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it.	Take the 14-day trial, which needs no card. Solo is a bargain if you sell alone and follow up by hand. Growth is where Close earns its price, because that's where automated follow-ups, the power dialer and Chloe in workflows start. Budget a little extra each month for call minutes.

Key features

Attribute	Attio	Close
Standout features	Builds itself Ask Attio AI agents Shape it your way Workflows and sequences Call Intelligence	Built-in calling and texting Chloe AI agent Power and predictive dialers Email and text sequences Two-way email sync AI summaries

Pros and cons

Attribute	Attio	Close
Pros	Fills itself in from email and calendar, so it stays up to date A real free plan for up to 3 people Flexible enough to track deals, investors, partners or hiring Clean, quick interface that people actually like using Official Claude connector	Calling, texting and email built in, with everything logged Solo plan is one of the cheapest proper CRMs around Chloe can call and qualify leads without hiring a rep Fast to learn compared with Salesforce or HubSpot Official MCP connector for Claude
Cons	AI features run on credits, and heavy users need to buy more Call recording and sequences only on Pro The free and Plus plans cap how many emails you can send The flexibility means some setup thinking before it fits	Calls and texts are billed on top of the plan Automations and the power dialer need Growth, which is a big jump from Essentials Chloe launched for US and Canadian numbers in English only Less suited to marketing or businesses that rarely pick up the phone

Who each one is for

Attribute	Attio	Close
Best for	A CRM that fills itself in from email and calendar Startups tracking customers, investors and partners in one place Researching and scoring leads with AI Teams that want to design their own CRM	Calling and texting leads straight from the CRM Following up leads automatically by email and text Having AI call and qualify new leads Small inside sales teams and solo sellers
You'll find it used by	Startups Founders Sales teams Investors Agencies	Small sales teams Solo founders Agencies Inside sales reps

Questions people ask

Which is better, Attio or Close?

They tie on our overall rating (Attio 4.1/5 and Close 4.1/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Close is best for calling and texting leads straight from the CRM and following up leads automatically by email and text.

Which is cheaper, Attio or Close?

Attio: There's a free plan, and paid plans start at $35/seat/mo. Close: There's no free plan. Paid plans start at $9/user/mo.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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