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Publer

Low-cost social media scheduler with AI post writing, priced per account.

4.2our rating
FreemiumFrom $0Works with Claude Code

Quick take

  • A full social scheduler for less than most: $5 per social account a month, or $4 billed yearly.
  • Overlaps Buffer. Publer usually costs less and packs more into Business, while Buffer is a touch simpler.
  • Business ($10 per account a month, or $8 yearly) adds unlimited AI, analytics, best times to post and the API and MCP for Claude.
  • Free covers 3 accounts with 10 scheduled posts each, but no X and only 24 hours of post history.

What is Publer?

Publer is a social media scheduler for Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, X, Google Business Profile and more. You write a post once, tweak it for each network, and schedule it on a calendar, or upload a spreadsheet to schedule hundreds of posts at once. It can post a first comment, recycle evergreen posts and auto-post from RSS feeds.

It overlaps closely with Buffer. Publer is usually cheaper, it's priced per social account, and Business includes extras Buffer charges more for: unlimited AI prompts, best times to post, competitor analysis, hashtag suggestions and access to Publer's API and MCP, so Claude can schedule posts for you. Buffer is a little simpler to learn and has a better-known brand.

The catch: the free plan only stores published posts for 24 hours, can't connect X and allows 10 scheduled posts per account. Analytics and unlimited AI need Business, and extra team members cost extra.

Who's using it, and who it's for

  • Small business owners
  • Creators
  • Agencies
  • Social media managers

Small businesses, creators and agencies who want a cheap, capable scheduler and are comfortable paying per social account.

Key features

  • Calendar and scheduling

    Schedule posts, Reels, Stories and carousels to every major network from one calendar.

  • Bulk scheduling

    Upload a spreadsheet or a folder of media and schedule hundreds of posts at once.

  • AI Assist

    Write and rewrite captions, generate images and suggest hashtags (unlimited on Business).

  • Recycling and RSS

    Repost evergreen content on a schedule and auto-post new blog articles from RSS feeds.

  • Analytics

    Track performance, best times to post and competitors on Business.

  • API and MCP

    Connect Claude or other tools to schedule and manage posts (Business).

How we rate it

4.2 / 5

Our rating

From using the tool ourselves. The average of the five scores.

Ease of use
4.5

How quickly someone non-technical gets value from it.

Features
4.0

How completely it covers its own job, and how well the pieces fit together.

Output quality
4.0

How good the results are before you fix them.

Value for money
4.5

What you get for the price, including the free plan.

Speed & reliability
4.0

How fast it is and how often it falls over.

Publer pricing

  • Free

    $0

    Trying it with a few accounts.

    • 3 social accounts, not X
    • 10 scheduled posts per account
    • 24-hour post history
    • Linkie link-in-bio page
  • Professional

    $5 per account/mo, or $4 billed yearly

    Solo creators and small businesses.

    • Unlimited scheduling and drafts
    • First comments and threads
    • X connection and full post history
    • Unlimited workspaces and RSS automations
  • Our pick

    Business

    $10 per account/mo, or $8 billed yearly

    Businesses and agencies that want AI and reports.

    • Unlimited AI prompts
    • Analytics, best times and competitor analysis
    • Post recycling
    • Publer API and MCP
  • Enterprise

    Custom, billed yearly

    Large teams with lots of accounts.

    • Volume discounts
    • 1:1 onboarding and priority support

Which plan should you pick?

Business is the plan most businesses should pick, because that's where the AI, analytics and MCP live. Professional is enough if you only need scheduling. Every tenth social account is free, and team members beyond you cost extra.

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Best use cases

Ways Publer can slot into your week.

  1. 1

    Schedule a month in one go

    Write a month of captions in Claude, paste them into a spreadsheet and bulk upload them to Publer.

  2. 2

    Recycle your best posts

    Set evergreen tips to repost every few weeks so your feed never goes quiet.

  3. 3

    Blog to social

    Each new blog post goes out automatically to LinkedIn and Facebook through the RSS feed.

  4. 4

    Claude schedules for you

    With the MCP connected, ask Claude to draft this week's posts and schedule them at your best times.

How it fits your tech stack

Publer handles scheduling and basic reports. Design in Canva, write in Claude, and use Manychat to handle DMs that come from your posts.

Connects to

  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • YouTube
  • Canva
  • Google Drive
  • Claude

Pros and cons

Pros

  • Cheaper than most schedulers for a few accounts
  • Bulk scheduling and post recycling
  • Unlimited AI and analytics on Business
  • API and MCP for Claude on Business

Cons

  • Free plan keeps post history for only 24 hours and can't connect X
  • Per-account pricing adds up for agencies with many accounts
  • Extra team members cost extra
  • Analytics only on Business and above

Publer alternatives

The closest alternatives to Publer in the library, best rated first.

Why it made the list

It's one of the cheapest full-featured social schedulers, with AI writing, analytics and an MCP server on its Business plan.

Publer FAQ

How much does Publer cost?

There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against Publer's pricing page.

Is Publer free?

Yes, Publer has a free option. Business is the plan most businesses should pick, because that's where the AI, analytics and MCP live. Professional is enough if you only need scheduling. Every tenth social account is free, and team members beyond you cost extra.

What is Publer best for?

Publer is best for scheduling posts on a tight budget, bulk scheduling from a spreadsheet and recycling evergreen content. Small businesses, creators and agencies who want a cheap, capable scheduler and are comfortable paying per social account.

What are the best Publer alternatives?

The closest alternatives are Klaviyo, Manychat, beehiiv and Brevo. Klaviyo is best for abandoned cart recovery.

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