Side-by-side comparison · Marketing & Ads

Klaviyo vs Publer

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Klaviyo

4.3

From From $20/mo

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Publer

4.2

From $0

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Comparing 2 tools. Add one more if you like.

At a glance

Klaviyo4.3

Best overall

Pick it if: Online stores that want their email and SMS to run on real customer behaviour.

Publer4.2

Best valueEasiest to use

Pick it if: Small businesses, creators and agencies who want a cheap, capable scheduler and are comfortable paying per social account.

Klaviyo scores highest overall, but Publer gives you more for your money. Which one is right comes down to what you value most.

Overview

Attribute	Klaviyo	Publer
In one line	Email and SMS for online stores, with AI that writes, segments and predicts.	Low-cost social media scheduler with AI post writing, priced per account.
Pricing model	Freemium	Freemium
Starting price	From $20/mo	$0
Free plan	Yes	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Klaviyo	Publer
Overall rating	4.3Winner	4.2
Ease of useHow quickly someone non-technical gets value from it.	4.0	4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	5.0	4.0
Output qualityHow good the results are before you fix them.	4.5	4.0
Value for moneyWhat you get for the price, including the free plan.	3.5	4.5
Speed & reliabilityHow fast it is and how often it falls over.	4.5	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Klaviyo	Publer
Access & platform
Free plan	Yes	Yes
Mobile app	Yes	Yes
Desktop app	No	–
Browser extension	No	Yes
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	–	Yes
Makes video	No	No
Writes code	No	No
Runs agents or automations	Yes	No
Learns your brand or style	Yes	–
Works in many languages	Yes	Yes
Capabilities score	10/ 17	10/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Klaviyo	Publer
Plans	Free Free New stores building their first flows.	Free $0 Trying it with a few accounts.
	EmailOur pick From $20/mo Most stores once they pass 250 contacts.	Professional $5 per account/mo, or $4 billed yearly Solo creators and small businesses.
	Email and SMS From $35/mo Stores that want text messages in the same flows.	BusinessOur pick $10 per account/mo, or $8 billed yearly Businesses and agencies that want AI and reports.
	Enterprise Custom Large brands with many stores or markets.	Enterprise Custom, billed yearly Large teams with lots of accounts.
Which plan to pick	Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send.	Business is the plan most businesses should pick, because that's where the AI, analytics and MCP live. Professional is enough if you only need scheduling. Every tenth social account is free, and team members beyond you cost extra.

Key features

Attribute	Klaviyo	Publer
Standout features	Flows Segments from a description Predictive analytics Email and SMS in one AI writing and campaign builder Customer Agent	Calendar and scheduling Bulk scheduling AI Assist Recycling and RSS Analytics API and MCP

Pros and cons

Attribute	Klaviyo	Publer
Pros	Deepest store integration of any email tool, so targeting runs on real purchase data Flows and segments are quick to set up from templates or a short description Email and SMS live in one place with one set of customer data Predictive analytics tell you who to spend effort on Huge ecosystem of Shopify apps and agencies that already know it	Cheaper than most schedulers for a few accounts Bulk scheduling and post recycling Unlimited AI and analytics on Business API and MCP for Claude on Business
Cons	Gets expensive fast as your list grows, and every profile counts toward the bill SMS is a separate cost on top of the plan Email support stops after 60 days on the free plan Overkill for service businesses and plain newsletters	Free plan keeps post history for only 24 hours and can't connect X Per-account pricing adds up for agencies with many accounts Extra team members cost extra Analytics only on Business and above

Who each one is for

Attribute	Klaviyo	Publer
Best for	Abandoned cart recovery Segments from a description Post-purchase flows SMS campaigns Predicting customer value	Scheduling posts on a tight budget Bulk scheduling from a spreadsheet Recycling evergreen content Letting Claude schedule posts through the MCP
You'll find it used by	Shopify stores Ecommerce marketers Agencies DTC brands	Small business owners Creators Agencies Social media managers

Questions people ask

Which is better, Klaviyo or Publer?

Klaviyo scores highest overall in our ratings (Klaviyo 4.3/5 and Publer 4.2/5). Klaviyo is best for abandoned cart recovery and segments from a description. Publer is best for scheduling posts on a tight budget and bulk scheduling from a spreadsheet.

Which is cheaper, Klaviyo or Publer?

Klaviyo: There's a free plan, and paid plans start at From $20/mo. Publer: There's a free plan, and paid plans start at $0.

Which is easier to use, Klaviyo or Publer?

Publer rates highest for ease of use in our scores. Small businesses, creators and agencies who want a cheap, capable scheduler and are comfortable paying per social account.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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