Schedules posts to every social network from one queue, with an AI writing helper.
Marketing & Ads
Metricool
Schedule posts and track results across every social network and ad account in one place.
4.2our rating
FreemiumFrom $0Works with Claude Code
Quick take
- A scheduler with proper analytics: unlimited history, competitor tracking and ads results next to your organic posts.
- Free covers 1 brand and 20 posts a month, but leaves out LinkedIn and X and keeps only 30 days of data.
- Starter is $25 a month, or $20 billed yearly, for up to 5 brands with unlimited posts and PDF reports.
- Overlaps Buffer and Later. Choose it when reports matter more than the simplest possible queue.
- Has an MCP server, so Claude can pull your numbers or schedule posts for you.
What is Metricool?
Metricool is a social media scheduler with strong reporting. You connect Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Google Business Profile and more, plan posts on a calendar and let it publish at the best times. It also pulls in your Facebook, Google and TikTok ads, tracks competitors and builds PDF or PowerPoint reports for clients.
It overlaps with Buffer and Later. Pick Metricool when reporting matters: it keeps unlimited analytics history on paid plans, compares you with up to 100 competitors, and puts organic posts and ad results side by side. Buffer is simpler for just queuing posts, and Later is built around visual Instagram and TikTok planning. Metricool's AI assistant writes captions on credits, and its MCP server lets Claude pull your stats or schedule posts.
The catch: the free plan excludes LinkedIn and X, caps you at 20 posts a month and keeps only 30 days of data. X needs a paid add-on on every plan, and the AI assistant runs on monthly credits that are small on Starter.
Who's using it, and who it's for
- Small business owners
- Freelancers
- Agencies
- Social media managers
- Creators
Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.
Key features
Planner
Plan and schedule posts, Reels, Stories, carousels and PDFs on a calendar, with best-time-to-post suggestions.
Analytics
Track every network and your website in one place, with unlimited history on paid plans.
Ads reporting
See Facebook, Google and TikTok ads results next to your organic posts.
Competitor tracking
Compare your accounts with up to 100 competitor profiles on paid plans.
Reports
Build PDF and PowerPoint reports for clients, with custom templates on Advanced.
AI assistant and MCP
Write captions with the AI assistant, and connect Claude through the Metricool MCP.
How we rate it
4.2 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.0
- Features
- 4.5
- Output quality
- 4.0
- Value for money
- 4.5
- Speed & reliability
- 4.0
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Metricool pricing
Free
$0
One small business testing it.
- 1 brand, all networks except LinkedIn and X
- 20 scheduled posts a month
- 30 days of analytics and 5 competitors
- AI assistant and Metricool MCP
- Our pick
Starter
From $25/mo, or $20/mo billed yearly
A business or freelancer managing a few brands.
- Up to 5 brands, or 10 for $45/mo ($36/mo yearly)
- Unlimited posts and analytics history
- 100 competitors and LinkedIn
- PDF and PowerPoint reports
Advanced
From $67/mo, or $53/mo billed yearly
Agencies with a team and clients.
- Up to 15 brands, rising to 50
- Team and client roles
- Post approvals
- Custom report templates and the Metricool API
Custom
Custom
Large agencies.
- Any number of brands
- White label and a dedicated account manager
Which plan should you pick?
Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Metricool can slot into your week.
- 1
Monthly client report
Pick a template, add the client's networks and ads accounts, and send a branded PDF at the end of each month.
- 2
Plan a month of posts
Write captions in Claude, drop them into the planner with your Canva designs and let Metricool post at the best times.
- 3
Check on competitors
Add three rival brands and see which of their posts get the most engagement each week.
- 4
Ask Claude for a recap
With the MCP connected, ask Claude which posts did best last month and what to post more of.
How it fits your tech stack
Metricool can replace a scheduler and a reporting tool. Design in Canva, write in Claude, and use Metricool to post and report. Its Canva, Google Drive and Looker Studio connections keep files and data in one flow.
Connects to
- TikTok
- YouTube
- Canva
- Google Drive
- Looker Studio
Pros and cons
Pros
- Much stronger analytics than most schedulers at this price
- Ads and organic results in one place
- Client-ready PDF and PowerPoint reports
- MCP server for Claude, even on the free plan
Cons
- Free plan leaves out LinkedIn and X
- X needs a paid add-on on every plan
- AI captions run on monthly credits
- More to learn than Buffer
Metricool alternatives
The closest alternatives to Metricool in the library, best rated first.
Klaviyo
4.3
Best for abandoned cart recovery
Compare with Metricool
Manychat
4.3
Best for sending a link by DM to everyone who comments a keyword
Compare with Metricool
beehiiv
4.2
Best for launching a newsletter
Compare with Metricool
Brevo
4.2
Best for large lists you email occasionally
Compare with Metricool
Why it made the list
It packs scheduling, competitor tracking, ads reporting and client-ready reports into one low-cost tool, with an MCP server for Claude.
Metricool FAQ
How much does Metricool cost?
There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against Metricool's pricing page.
Is Metricool free?
Yes, Metricool has a free option. Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there.
What is Metricool best for?
Metricool is best for scheduling across many social networks, monthly social media reports for clients and seeing organic and paid results together. Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.
What are the best Metricool alternatives?
The closest alternatives are Klaviyo, Manychat, beehiiv and Brevo. Klaviyo is best for abandoned cart recovery.
More tools in Marketing & Ads
Schedule social posts from a visual calendar, with AI captions and a link-in-bio page.
Low-cost social media scheduler with AI post writing, priced per account.
Runs social media for a team: scheduling, shared inbox, listening and reports.