Later

Later is a social media scheduler. You drop photos and videos into a media library, drag them onto a calendar, write the captions and let Later publish them to Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, YouTube Shorts and Snapchat at the times you set.

It started as an Instagram planner and still shows it: you can preview how your grid will look before anything goes live, pick Reel covers and audio, and get suggested best times to post. The AI writes and rewrites captions and hashtags, and there's a Link in Bio page that turns your feed into clickable links.

Higher plans add a shared inbox for comments and DMs, approvals for clients or teammates, and deeper analytics. There's no free plan, Starter schedules up to 30 posts per profile, and X isn't supported.

• Creators
• Small businesses
• Social media managers
• Agencies

Creators, small businesses and social media managers who post most on Instagram and TikTok and want to plan a month ahead.

• Visual calendar

  Drag photos and videos from your media library onto a calendar and schedule a whole month of social posts in one sitting.

• Instagram grid preview

  See how your feed will look with upcoming posts in place, and rearrange them before they publish.

• Auto-publishing

  Posts, carousels, Reels and Stories publish on their own to eight platforms, with Reel audio and cover picking built in.

• AI captions

  Write, shorten or rewrite captions and hashtags with AI, using a monthly allowance of credits.

• Best time to post

  Suggests posting times from when your own audience is active on Instagram, Facebook and TikTok.

• Link in Bio

  A link page built from your feed so people can tap a post and land on the matching product or article.

• Starter

  $25/mo, or $18.75/mo billed yearly

  A creator or small business posting a few times a week.

  • 1 social set (one profile per platform)
  • 1 user
  • Up to 30 scheduled posts per profile
  • 5 AI credits a month
  • Link in Bio and 3 months of analytics
• Our pick

  Growth

  $50/mo, or $37.50/mo billed yearly

  Businesses posting daily or managing a second brand.

  • 2 social sets and 2 users
  • Up to 180 scheduled posts per profile
  • 50 AI credits a month
  • Social inbox, approvals and 1 year of analytics

• Scale

  $110/mo, or $82.50/mo billed yearly

  Agencies and teams running several brands.

  • 6 social sets and 4 users
  • Unlimited posts
  • 100 AI credits a month
  • Competitor benchmarking, brand mentions and 2 years of analytics

Prices in USD unless noted, checked 21 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Later can slot into your week.

1. 1

   Batch a month of Instagram posts

   Upload a shoot, drag the best shots onto the calendar, preview the grid, write captions with AI and let Later publish them.

2. 2

   Post the same video everywhere

   Schedule one Reel to Instagram, TikTok and YouTube Shorts with a caption tweaked for each.

3. 3

   Get client sign-off

   Share planned posts with a client for approval before they go live, then track how they performed.

4. 4

   Turn your feed into sales

   Link each post on your Link in Bio page to the product it shows.

Make the posts in Canva or CapCut, write longer captions in Claude, then schedule and publish them in Later. Canva designs can be pulled straight into Later's media library.

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