Side-by-side comparison · Marketing & Ads

Klaviyo vs Metricool

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Klaviyo

4.3

From From $20/mo

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Metricool

4.2

From $0

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Klaviyo4.3

Best overall

Pick it if: Online stores that want their email and SMS to run on real customer behaviour.

Metricool4.2

Best value

Pick it if: Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.

Klaviyo scores highest overall, but Metricool gives you more for your money. Which one is right comes down to what you value most.

Overview

Attribute	Klaviyo	Metricool
In one line	Email and SMS for online stores, with AI that writes, segments and predicts.	Schedule posts and track results across every social network and ad account in one place.
Pricing model	Freemium	Freemium
Starting price	From $20/mo	$0
Free plan	Yes	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Klaviyo	Metricool
Overall rating	4.3Winner	4.2
Ease of useHow quickly someone non-technical gets value from it.	4.0	4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	5.0	4.5
Output qualityHow good the results are before you fix them.	4.5	4.0
Value for moneyWhat you get for the price, including the free plan.	3.5	4.5
Speed & reliabilityHow fast it is and how often it falls over.	4.5	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Klaviyo	Metricool
Access & platform
Free plan	Yes	Yes
Mobile app	Yes	Yes
Desktop app	No	–
Browser extension	No	–
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	–
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	–	No
Makes video	No	No
Writes code	No	No
Runs agents or automations	Yes	No
Learns your brand or style	Yes	–
Works in many languages	Yes	Yes
Capabilities score	10/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Klaviyo	Metricool
Plans	Free Free New stores building their first flows.	Free $0 One small business testing it.
	EmailOur pick From $20/mo Most stores once they pass 250 contacts.	StarterOur pick From $25/mo, or $20/mo billed yearly A business or freelancer managing a few brands.
	Email and SMS From $35/mo Stores that want text messages in the same flows.	Advanced From $67/mo, or $53/mo billed yearly Agencies with a team and clients.
	Enterprise Custom Large brands with many stores or markets.	Custom Custom Large agencies.
Which plan to pick	Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send.	Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there.

Key features

Attribute	Klaviyo	Metricool
Standout features	Flows Segments from a description Predictive analytics Email and SMS in one AI writing and campaign builder Customer Agent	Planner Analytics Ads reporting Competitor tracking Reports AI assistant and MCP

Pros and cons

Attribute	Klaviyo	Metricool
Pros	Deepest store integration of any email tool, so targeting runs on real purchase data Flows and segments are quick to set up from templates or a short description Email and SMS live in one place with one set of customer data Predictive analytics tell you who to spend effort on Huge ecosystem of Shopify apps and agencies that already know it	Much stronger analytics than most schedulers at this price Ads and organic results in one place Client-ready PDF and PowerPoint reports MCP server for Claude, even on the free plan
Cons	Gets expensive fast as your list grows, and every profile counts toward the bill SMS is a separate cost on top of the plan Email support stops after 60 days on the free plan Overkill for service businesses and plain newsletters	Free plan leaves out LinkedIn and X X needs a paid add-on on every plan AI captions run on monthly credits More to learn than Buffer

Who each one is for

Attribute	Klaviyo	Metricool
Best for	Abandoned cart recovery Segments from a description Post-purchase flows SMS campaigns Predicting customer value	Scheduling across many social networks Monthly social media reports for clients Seeing organic and paid results together Keeping an eye on competitors
You'll find it used by	Shopify stores Ecommerce marketers Agencies DTC brands	Small business owners Freelancers Agencies Social media managers Creators

Questions people ask

Which is better, Klaviyo or Metricool?

Klaviyo scores highest overall in our ratings (Klaviyo 4.3/5 and Metricool 4.2/5). Klaviyo is best for abandoned cart recovery and segments from a description. Metricool is best for scheduling across many social networks and monthly social media reports for clients.

Which is cheaper, Klaviyo or Metricool?

Klaviyo: There's a free plan, and paid plans start at From $20/mo. Metricool: There's a free plan, and paid plans start at $0.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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