Side-by-side comparison · Marketing & Ads
Brevo vs Metricool
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 2 tools. Add one more if you like.
At a glance
Overview
| Attribute | Brevo | Metricool |
|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Schedule posts and track results across every social network and ad account in one place. |
| Pricing model | Freemium | Freemium |
| Starting price | $0 | $0 |
| Free plan | Yes | Yes |
| Works with Claude Code | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | Metricool |
|---|---|---|
| Overall rating | 4.2 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | Metricool |
|---|---|---|
| Access & platform | ||
| Free plan | Yes | Yes |
| Mobile app | – | Yes |
| Desktop app | No | – |
| Browser extension | – | – |
| API access | Yes | Yes |
| Teams & business | ||
| Team workspace | Yes | Yes |
| Enterprise plan or SSO | Yes | – |
| Connects to other apps | Yes | Yes |
| Open source or self-hosted | No | No |
| AI abilities | ||
| Works with your files | Yes | Yes |
| Understands images | – | – |
| Makes images | No | No |
| Makes video | No | No |
| Writes code | No | No |
| Runs agents or automations | No | No |
| Learns your brand or style | – | – |
| Works in many languages | Yes | Yes |
| Capabilities score | 7/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | Metricool |
|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free $0 One small business testing it. |
Starter From about $9/mo Regular newsletters with no daily limit. | StarterOur pick From $25/mo, or $20/mo billed yearly A business or freelancer managing a few brands. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | Advanced From $67/mo, or $53/mo billed yearly Agencies with a team and clients. | |
Professional From about $499/mo Teams sending high volumes across channels. | Custom Custom Large agencies. | |
Enterprise Custom Companies with 1 million+ contacts. | ||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there. |
Key features
Pros and cons
| Attribute | Brevo | Metricool |
|---|---|---|
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| Cons |
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Who each one is for
| Attribute | Brevo | Metricool |
|---|---|---|
| Best for |
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Questions people ask
Which is better, Brevo or Metricool?
They tie on our overall rating (Brevo 4.2/5 and Metricool 4.2/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Metricool is best for scheduling across many social networks and monthly social media reports for clients.
Which is cheaper, Brevo or Metricool?
Brevo: There's a free plan, and paid plans start at $0. Metricool: There's a free plan, and paid plans start at $0.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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