Side-by-side comparison · Marketing & Ads

GetResponse vs Klaviyo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

GetResponse

3.9

From $0

Details Visit

Best overall

Klaviyo

4.3

From From $20/mo

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Comparing 2 tools. Add one more if you like.

At a glance

GetResponse3.9

Pick it if: Coaches, course creators and small businesses who want email, funnels, webinars and courses in one tool.

Klaviyo4.3

Best overallEasiest to use

Pick it if: Online stores that want their email and SMS to run on real customer behaviour.

Overview

Attribute	GetResponse	Klaviyo
In one line	Email marketing, sales funnels, webinars and courses in one tool, with AI writing.	Email and SMS for online stores, with AI that writes, segments and predicts.
Pricing model	Freemium	Freemium
Starting price	$0	From $20/mo
Free plan	Yes	Yes
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	GetResponse	Klaviyo
Overall rating	3.9	4.3Winner
Ease of useHow quickly someone non-technical gets value from it.	3.5	4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.5	5.0
Output qualityHow good the results are before you fix them.	4.0	4.5
Value for moneyWhat you get for the price, including the free plan.	3.5	3.5
Speed & reliabilityHow fast it is and how often it falls over.	4.0	4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	GetResponse	Klaviyo
Access & platform
Free plan	Yes	Yes
Mobile app	Yes	Yes
Desktop app	No	No
Browser extension	–	No
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	No	–
Makes video	No	No
Writes code	No	No
Runs agents or automations	No	Yes
Learns your brand or style	–	Yes
Works in many languages	Yes	Yes
Capabilities score	8/ 17	10/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	GetResponse	Klaviyo
Plans	Free $0 Very small lists after the 14-day trial.	Free Free New stores building their first flows.
	Starter $19/mo, or $15.58/mo billed yearly List building with simple newsletters.	EmailOur pick From $20/mo Most stores once they pass 250 contacts.
	MarketerOur pick $59/mo, or $48.38/mo billed yearly Small businesses and stores that want automation.	Email and SMS From $35/mo Stores that want text messages in the same flows.
	Creator $69/mo, or $56.58/mo billed yearly Coaches and course creators.	Enterprise Custom Large brands with many stores or markets.
	Enterprise Custom Large lists that want SMS and dedicated support.
Which plan to pick	Skip Starter unless you only send newsletters, because 1 automation and 3 AI uses run out fast. Marketer suits most small businesses. Coaches and course sellers should go to Creator so webinars and courses live with the emails. Yearly billing saves 18%.	Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send.

Key features

Attribute	GetResponse	Klaviyo
Standout features	Email and automation AI content generators Sales funnels Webinars Courses and paid newsletters Landing pages and forms	Flows Segments from a description Predictive analytics Email and SMS in one AI writing and campaign builder Customer Agent

Pros and cons

Attribute	GetResponse	Klaviyo
Pros	Webinars, funnels and courses built in Unlimited email sends on every paid plan AI writing for emails and courses Good fit for coaches and course sellers	Deepest store integration of any email tool, so targeting runs on real purchase data Flows and segments are quick to set up from templates or a short description Email and SMS live in one place with one set of customer data Predictive analytics tell you who to spend effort on Huge ecosystem of Shopify apps and agencies that already know it
Cons	Starter allows only 1 automation and 3 AI uses Busy interface that takes time to learn Costs more than MailerLite for plain newsletters The free plan is small and adds a GetResponse badge	Gets expensive fast as your list grows, and every profile counts toward the bill SMS is a separate cost on top of the plan Email support stops after 60 days on the free plan Overkill for service businesses and plain newsletters

Who each one is for

Attribute	GetResponse	Klaviyo
Best for	Coaches selling through webinars Course creators who want email and courses together Lead magnet and sales funnels Unlimited email sends to a mid-sized list	Abandoned cart recovery Segments from a description Post-purchase flows SMS campaigns Predicting customer value
You'll find it used by	Coaches Course creators Small business owners Online stores Marketers	Shopify stores Ecommerce marketers Agencies DTC brands

Questions people ask

Which is better, GetResponse or Klaviyo?

Klaviyo scores highest overall in our ratings (GetResponse 3.9/5 and Klaviyo 4.3/5). GetResponse is best for coaches selling through webinars and course creators who want email and courses together. Klaviyo is best for abandoned cart recovery and segments from a description.

Which is cheaper, GetResponse or Klaviyo?

GetResponse: There's a free plan, and paid plans start at $0. Klaviyo: There's a free plan, and paid plans start at From $20/mo.

Which is easier to use, GetResponse or Klaviyo?

Klaviyo rates highest for ease of use in our scores. Online stores that want their email and SMS to run on real customer behaviour.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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