Product analytics where you ask questions about your users in your own words.
SEO & Analytics
Amplitude
Product analytics with AI agents that watch your numbers and flag changes for you.
4.0our rating
FreemiumFrom First 2M events freeWorks with Claude Code
Quick take
- Product analytics with funnels, retention, journeys, replay, heatmaps, A/B tests and surveys.
- Free up to 2 million events and 10,000 replays a month, with AI agents and MCP included.
- AI agents watch your metrics, flag big changes and suggest next steps, and a Claude plugin adds analytics skills.
- Powerful but detailed. Expect a learning curve, and Growth pricing is only by quote.
What is Amplitude?
Amplitude tracks how people use your app or website and turns it into charts: funnels, retention, user journeys and cohorts. It's widely used by larger product teams, and also includes session replay, heatmaps, A/B testing, in-app guides and surveys.
In 2026 it went heavily into AI. A Global Agent answers questions across your data, and specialist agents watch your metrics around the clock, flag big changes and suggest what to do next. The MCP server works on every plan, including free, and there's a Claude plugin with analytics skills, so Claude can pull and explain your numbers.
The free plan is one of the biggest at 2 million events a month, with 10,000 session replays. The catch is that it's a big, detailed tool that takes time to learn, someone has to set up the tracking, and the Growth and Enterprise prices aren't published.
Who's using it, and who it's for
- Product teams
- Growth marketers
- Data analysts
- Large companies
Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Key features
Product analytics
Funnels, retention, journeys and cohorts to see how people move through your product.
AI agents
A Global Agent answers questions, and specialist agents monitor metrics and flag changes.
Session replay and heatmaps
Watch real sessions and see where people click and scroll.
Experiments
A/B test features and web pages and see which version wins.
Guides and surveys
Show in-app walkthroughs and ask users for feedback.
MCP server and Claude plugin
Let Claude query your Amplitude data and use ready-made analytics skills.
How we rate it
4.0 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 3.0
- Features
- 4.5
- Output quality
- 4.5
- Value for money
- 4.0
- Speed & reliability
- 4.0
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Amplitude pricing
- Our pick
Free
Free
Startups and small apps.
- Up to 2 million events a month
- 10,000 session replays
- AI agents and MCP
- Product and agent analytics
Plus
First 2M events free, then usage-based
Growing teams that need more charts and history.
- Up to 70 million events
- Custom events, cohorts and alerts
- Heatmaps
- 2 years of data
Growth
Custom
Product teams at scale.
- Advanced behavioural analysis
- 20,000 session replays
- SSO and project permissions
Enterprise
Custom
Large organisations.
- Unlimited projects
- Role-based access
- Account manager and 1-day support SLA
Which plan should you pick?
Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Amplitude can slot into your week.
- 1
Get alerted to drops
Let an agent watch sign-ups and activation and tell you when something moves sharply, with likely reasons.
- 2
Understand churn
Compare users who stay with users who leave and see which actions separate them.
- 3
Ask Claude about your product
Connect the MCP server and ask Claude which features new users try first.
How it fits your tech stack
Pros and cons
Pros
- Free plan up to 2 million events
- Strong AI agents that monitor metrics for you
- MCP and Claude plugin on every plan
- Covers analytics, replay, testing and surveys
Cons
- Steep learning curve
- Needs tracking set up before it's useful
- Growth and Enterprise prices aren't published
- Overkill for simple website reporting
Amplitude alternatives
The closest alternatives to Amplitude in the library, best rated first.
Ahrefs
4.4
Best for keyword research
Compare with AmplitudeBest for seeing why visitors leave a page
Compare with AmplitudeBest for finding checkout drop-offs
Compare with Amplitude
PostHog
4.2
Best for seeing how people use your app
Compare with Amplitude
Why it made the list
It's one of the leading product analytics platforms, with a big free plan and some of the most developed AI agents in the category.
Amplitude FAQ
How much does Amplitude cost?
There's a free plan, and paid plans start at First 2M events free. Prices checked 3 November 2026 against Amplitude's pricing page.
Is Amplitude free?
Yes, Amplitude has a free option. Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call.
What is Amplitude best for?
Amplitude is best for deep product analytics for apps, AI agents that flag metric changes and A free plan with up to 2 million events. Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
What are the best Amplitude alternatives?
The closest alternatives are Ahrefs, Contentsquare (formerly Hotjar), Microsoft Clarity and PostHog. Ahrefs is best for keyword research.
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