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Side-by-side comparison · SEO & Analytics

Amplitude vs Microsoft Clarity

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Amplitude

4.0

From First 2M events free

DetailsVisit
Best overall

Microsoft Clarity

4.3

Free to start

DetailsVisit

Comparing 2 tools. Add one more if you like.

At a glance

Amplitude4.0

Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.

Microsoft Clarity4.3
Best overallBest valueEasiest to use

Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.

Overview

AttributeAmplitudeMicrosoft Clarity
In one lineProduct analytics with AI agents that watch your numbers and flag changes for you.Free heatmaps and session replays that show where visitors get stuck.
Pricing modelFreemiumFree
Starting priceFirst 2M events freeFree
Free plan Yes Yes
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAmplitudeMicrosoft Clarity
Overall rating4.04.3Winner
Ease of useHow quickly someone non-technical gets value from it.
3.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
5.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAmplitudeMicrosoft Clarity
Access & platform
Free plan Yes Yes
Mobile app No–
Desktop app No No
Browser extension No No
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes No
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files No No
Understands images– No
Makes images No No
Makes video No No
Writes code No No
Runs agents or automations Yes–
Learns your brand or style– No
Works in many languages Yes Yes
Capabilities score7/ 175/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAmplitudeMicrosoft Clarity
Plans

FreeOur pick

Free

Startups and small apps.

FreeOur pick

Free

Every website and online store.

Plus

First 2M events free, then usage-based

Growing teams that need more charts and history.

Growth

Custom

Product teams at scale.

Enterprise

Custom

Large organisations.

Which plan to pickStart on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call.There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes.

Key features

AttributeAmplitudeMicrosoft Clarity
Standout features
  • Product analytics
  • AI agents
  • Session replay and heatmaps
  • Experiments
  • Guides and surveys
  • MCP server and Claude plugin
  • Session recordings
  • Heatmaps
  • Copilot
  • Smart events and funnels
  • AI visibility
  • MCP server

Pros and cons

AttributeAmplitudeMicrosoft Clarity
Pros
  • Free plan up to 2 million events
  • Strong AI agents that monitor metrics for you
  • MCP and Claude plugin on every plan
  • Covers analytics, replay, testing and surveys
  • Completely free with no traffic or team limits
  • Session replays and heatmaps that match the paid tools
  • Copilot turns piles of recordings into plain findings
  • Easy installs for Shopify, WordPress and Tag Manager
  • MCP server for Claude
Cons
  • Steep learning curve
  • Needs tracking set up before it's useful
  • Growth and Enterprise prices aren't published
  • Overkill for simple website reporting
  • Your visitor data goes to Microsoft, which some businesses won't accept
  • Recordings keep for 30 days, so you can't go back far
  • The interface is rougher than Hotjar and filters take some learning
  • Can slow a page slightly if it's already heavy with scripts

Who each one is for

AttributeAmplitudeMicrosoft Clarity
Best for
  • Deep product analytics for apps
  • AI agents that flag metric changes
  • A free plan with up to 2 million events
  • Connecting your data to Claude through MCP
  • Finding checkout drop-offs
  • Watching real user sessions
  • Scroll and click heatmaps
  • Spotting broken buttons
You'll find it used by
  • Product teams
  • Growth marketers
  • Data analysts
  • Large companies
  • Store owners
  • Marketers
  • Product teams
  • Agencies

Questions people ask

Which is better, Amplitude or Microsoft Clarity?

Microsoft Clarity scores highest overall in our ratings (Amplitude 4.0/5 and Microsoft Clarity 4.3/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions.

Which is cheaper, Amplitude or Microsoft Clarity?

Amplitude: There's a free plan, and paid plans start at First 2M events free. Microsoft Clarity: It's free to use.

Which is easier to use, Amplitude or Microsoft Clarity?

Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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