Profound

Profound tracks what AI assistants say about your brand. You give it the questions your customers ask, like "best accounting software for small businesses", and it checks the answers from ChatGPT, Gemini, Google AI Overviews and up to nine AI engines every day. It shows how often you're mentioned, how you rank against competitors, what tone the answers take and which websites the AI cites.

It goes beyond tracking. Prompt Volumes estimates what people actually ask AI assistants, Agent Analytics shows which AI bots crawl your site, and its Agents and AI Marketer handle recurring work like drafting content to fill the gaps. Enterprise customers also get ChatGPT Shopping tracking, an API and a dedicated specialist.

The catch is price. Profound dropped its $99 and $399 self-serve plans in September 2026, so beyond a 7-day trial with 50 prompts you need a sales call, and reports put its contracts well above what a small business would spend. For smaller brands, Peec AI or SE Ranking cover the basics for less.

• Enterprise marketers
• Agencies
• SEO teams
• Brand managers

Marketing teams at mid-sized and large brands, and agencies, who need detailed tracking of how AI assistants talk about them.

• Answer engine tracking

  Checks your chosen questions daily across up to nine AI engines and records who gets mentioned.

• Citations

  Shows which websites AI assistants quote, so you know where to get featured.

• Prompt Volumes

  Estimates what people ask AI assistants about your category, like keyword volumes for AI.

• Agent Analytics

  Shows which AI bots crawl your site and which pages they read.

• Agents and AI Marketer

  Run recurring marketing work, like drafting content aimed at gaps in AI answers.

• ChatGPT Shopping

  Tracks how your products show up in ChatGPT's shopping results (Enterprise).

• Trial

  Free for 7 days

  Seeing what AI says about you before talking to sales.

  • 50 prompts checked daily
  • ChatGPT, Gemini and AI Overviews
  • 1 language and region

• Agency Growth

  Custom

  Agencies managing several client brands.

  • A workspace per client
  • 400 credits a month per client workspace
• Our pick

  Enterprise

  Custom

  Large brands.

  • Up to 9 AI engines and custom prompts
  • API, exports and SSO
  • ChatGPT Shopping tracking
  • Dedicated support

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Profound can slot into your week.

1. 1

   Benchmark against competitors

   See how often ChatGPT recommends you versus your top three rivals for your most important questions.

2. 2

   Find the sources to target

   List the sites AI cites in your category and pitch or publish on them.

3. 3

   Report AI visibility to leadership

   Track your share of AI mentions month to month next to your Google rankings.

It sits next to Ahrefs or Semrush, which cover Google, and adds the AI assistant side. Content teams use its findings to brief writers or tools like Clearscope.

The closest alternatives to Profound in the library, best rated first.

• 

  Ahrefs

  4.4

  Best for keyword research

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• 

  Contentsquare (formerly Hotjar)

  4.3

  Best for seeing why visitors leave a page

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• 

  Microsoft Clarity

  4.3

  Best for finding checkout drop-offs

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• 

  PostHog

  4.2

  Best for seeing how people use your app

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