Omnisend

Omnisend is email and SMS marketing built for online stores on Shopify, WooCommerce, BigCommerce and Wix. It pulls in your products and orders, so you can drop products into emails, send abandoned cart and browse reminders, and set up welcome, post-purchase and win-back automations from ready-made templates. Pop-ups and forms grow your list, and Social Capture collects emails from your Instagram followers.

Its AI tools build sign-up forms from a description, spot audience trends, answer questions about your results and, on Pro, choose the right products for each customer and the best send time. The Omnisend MCP lets you check results, create campaigns and manage segments from Claude or another AI tool. Support is 24/7 by live chat and email on every plan, including free.

It covers most of what a small store uses Klaviyo for at a lower price, though Klaviyo goes deeper on data and reporting for bigger brands. Standard caps sends at 12 times your list size each month, and SMS needs credits on top of your plan.

• Online stores
• Shopify merchants
• Ecommerce marketers
• Agencies

Small and mid-sized online stores that want ready-made email and SMS automations without Klaviyo's price.

• Store automations

  Pre-built abandoned cart, browse abandonment, welcome, post-purchase and win-back flows.

• Email and SMS

  Send emails and texts from the same automations, with SMS credits added to your plan.

• Product blocks

  Pull products straight from your store into emails, with AI recommendations on Pro.

• Forms AI and Social Capture

  Describe a pop-up and AI builds it, or collect emails from your Instagram followers.

• Omnisend MCP

  Check results, create campaigns and manage segments from Claude or another AI tool.

• 24/7 support

  Live chat and email support around the clock on every plan.

• Free

  $0

  New stores testing email marketing.

  • 250 contacts and 500 emails a month
  • 500 web push notifications
  • Omnisend MCP
  • 24/7 support
• Our pick

  Standard

  From $16/mo

  Small stores focused on email.

  • Price shown for 500 contacts
  • Sends up to 12 times your list size each month
  • Forms AI and AI insights
  • Unlimited web push and no Omnisend branding

• Pro

  From $59/mo

  Growing stores that send a lot and want SMS.

  • Price shown for 2,500 contacts
  • Unlimited emails
  • AI product recommendations and send times
  • Dynamic content and advanced reports

Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Omnisend can slot into your week.

1. 1

   Recover abandoned carts

   Send an email an hour after someone leaves their cart, then a text the next day if they still haven't bought.

2. 2

   Welcome new subscribers

   A pop-up offers 10% off, then a short welcome series shows your best sellers.

3. 3

   Post-purchase follow-up

   Thank buyers, ask for a review a week later and suggest a matching product a month after that.

4. 4

   Campaign recap in Claude

   With the MCP connected, ask Claude which campaign made the most revenue last month and draft the next one.

Omnisend plugs into your store platform and handles email and SMS. Write campaign copy in Claude, design in Canva, and use Manychat for Instagram DMs. Stores outgrowing it usually move to Klaviyo.

The closest alternatives to Omnisend in the library, best rated first.

• 

  Klaviyo

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  Best for abandoned cart recovery

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• 

  Manychat

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  beehiiv

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