Side-by-side comparison · Automation & Workflows
Make vs Relevance AI vs Zapier
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.
Pick it if: Sales and revenue operations teams at growing companies who want AI agents doing research, prep and admin.
Pick it if: Anyone who's sick of copying data between apps and has never written a line of code.
Overview
| Attribute | Make | Relevance AI | Zapier |
|---|---|---|---|
| In one line | Draw automations as a flowchart, with branches and loops, for less than Zapier charges. | Build a team of AI agents for sales, support and ops work, without writing code. | When something happens in one app, Zapier does the next step in another. No code needed. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | From $9/mo | See website | From $19.99/mo |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Make | Relevance AI | Zapier |
|---|---|---|---|
| Overall rating | 4.3Winner | 3.7 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 3.5 | 5.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Make | Relevance AI | Zapier |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | – | – | – |
| Desktop app | No | – | No |
| Browser extension | Yes | – | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | – | Yes |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | No | – | No |
| Works in many languages | Yes | Yes | – |
| Capabilities score | 9/ 17 | 7/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Make | Relevance AI | Zapier |
|---|---|---|---|
| Plans | Free Free Learning the canvas and running a couple of light scenarios. | EnterpriseOur pick Custom Teams rolling out agents across a department. | Free Free Testing one or two simple automations. |
CoreOur pick From $9/mo billed yearly One person automating a small business. | ProfessionalOur pick From $19.99/mo billed yearly, or $29.99/mo One person running real automations for a business. | ||
Pro From $16/mo billed yearly Anyone whose automations have become business-critical. | Team From $69/mo billed yearly, or $103.50/mo A team that shares Zaps and app connections. | ||
Teams From $29/mo billed yearly A team sharing scenarios and connections. | Enterprise Custom Large companies with security and compliance needs. | ||
Enterprise Custom Companies that need SSO, audit logs and an uptime guarantee. | |||
| Which plan to pick | Core is enough for most small businesses, and 10,000 credits goes a long way when routers and error handlers are free. Move to Pro if a failed run costs you money and you want priority execution and better logs. | There is only one public option now: talk to sales for an Enterprise quote. Ask for a usage cap and clear reporting on credit spend in the contract. | Start on Free to confirm your apps connect, then move to Professional on yearly billing. Buy the smallest task tier and let Zapier tell you when you are close to the limit, because it is easy to overestimate how many tasks you need. |
Key features
| Attribute | Make | Relevance AI | Zapier |
|---|---|---|---|
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Pros and cons
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Who each one is for
| Attribute | Make | Relevance AI | Zapier |
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Questions people ask
Which is better, Make, Relevance AI or Zapier?
Make scores highest overall in our ratings (Make 4.3/5, Relevance AI 3.7/5 and Zapier 4.2/5). Make is best for multi-step marketing workflows and branching logic and filters. Relevance AI is best for sales research and meeting prep and post-call follow-ups and CRM updates. Zapier is best for sending form submissions to spreadsheets and new lead alerts in Slack or email.
Which is cheaper, Make, Relevance AI or Zapier?
Make: There's a free plan, and paid plans start at From $9/mo. Relevance AI: Pricing isn't published; check the vendor's site for a quote. Zapier: There's a free plan, and paid plans start at From $19.99/mo.
Which is easier to use, Make, Relevance AI or Zapier?
Zapier rates highest for ease of use in our scores. Anyone who's sick of copying data between apps and has never written a line of code.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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