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Side-by-side comparison · Automation & Workflows

Gumloop vs Make vs Relevance AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Gumloop

3.9

From From $37/mo

Best overall

Make

4.3

From From $9/mo

Relevance AI

3.7

Free to start

Comparing 3 tools, the maximum.

At a glance

Pick it if: Marketers, sales teams and researchers who want AI to do the repetitive reading, sorting and summarising.

Make4.3
Best overallBest value

Pick it if: Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.

Pick it if: Sales and revenue operations teams at growing companies who want AI agents doing research, prep and admin.

Overview

AttributeGumloopMakeRelevance AI
In one lineBuild AI agents that research, scrape and enrich data across your work apps.Draw automations as a flowchart, with branches and loops, for less than Zapier charges.Build a team of AI agents for sales, support and ops work, without writing code.
Pricing modelFreemiumFreemiumPaid
Starting priceFrom $37/moFrom $9/moSee website
Free plan No Yes No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGumloopMakeRelevance AI
Overall rating3.94.3Winner3.7
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
4.5
3.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGumloopMakeRelevance AI
Access & platform
Free plan No Yes No
Mobile app No––
Desktop app No No–
Browser extension Yes Yes–
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes––
Makes images– No No
Makes video No No No
Writes code Yes No–
Runs agents or automations Yes Yes Yes
Learns your brand or style Yes No–
Works in many languages– Yes Yes
Capabilities score10/ 179/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGumloopMakeRelevance AI
Plans

ProOur pick

From $37/mo

Anyone who wants AI doing the research and data work.

Free

Free

Learning the canvas and running a couple of light scenarios.

EnterpriseOur pick

Custom

Teams rolling out agents across a department.

Enterprise

Custom

Companies that need security controls and a private cloud.

CoreOur pick

From $9/mo billed yearly

One person automating a small business.

Pro

From $16/mo billed yearly

Anyone whose automations have become business-critical.

Teams

From $29/mo billed yearly

A team sharing scenarios and connections.

Enterprise

Custom

Companies that need SSO, audit logs and an uptime guarantee.

Which plan to pickPro is the only option short of Enterprise, so use the 14-day trial to run one real job end to end and watch the credit meter. If it comes in under 20,000 credits a month, you are set.Core is enough for most small businesses, and 10,000 credits goes a long way when routers and error handlers are free. Move to Pro if a failed run costs you money and you want priority execution and better logs.There is only one public option now: talk to sales for an Enterprise quote. Ask for a usage cap and clear reporting on credit spend in the contract.

Key features

AttributeGumloopMakeRelevance AI
Standout features
  • Agents from a description
  • Web scraping and browsing
  • 35+ AI models
  • Company Brain
  • Chrome extension
  • MCP and CLI
  • Visual canvas
  • Routers, filters and iterators
  • Run history you can replay
  • AI Agents
  • Make Grid
  • HTTP and webhooks
  • No-code agent builder
  • Ready-made sales agents
  • Human approvals
  • Testing and monitoring
  • Large integration library
  • API and MCP

Pros and cons

AttributeGumloopMakeRelevance AI
Pros
  • Builds a working agent from a plain-English description
  • Strong at scraping, research and enrichment jobs
  • Unlimited seats, so the whole team can use one plan
  • Choice of models and the option to bring your own keys
  • Much cheaper per step than Zapier
  • Branching, loops and filters are built in, not bolted on
  • Run history shows exactly what happened at every step
  • Routers and error handlers do not use credits
  • Generous free plan for learning
  • Ready-made sales agents save setup time
  • Good controls for approvals, testing and monitoring
  • Wide range of integrations
  • Used by large, well-known companies
Cons
  • No free plan, only a 14-day trial
  • The 8% orchestration fee sits on top of model costs
  • Costs more than Zapier or Make for simple non-AI automations
  • Fewer everyday app connections than the big automation tools
  • Pricing and plan structure have changed several times
  • Steeper learning curve than Zapier, especially around data mapping
  • Credit usage is hard to predict until you have run a scenario for a while
  • Fewer apps than Zapier, and some apps have thin coverage
  • Pricing page is hard to read, and the headline prices assume yearly billing
  • No public self-serve pricing any more
  • Credit use is hard to predict and audit
  • Agents can stall mid-task and need watching
  • Fast-changing product and docs make it harder to learn

Who each one is for

AttributeGumloopMakeRelevance AI
Best for
  • Website scraping and research
  • Lead enrichment and scoring
  • Summarising documents in bulk
  • Scheduled reports from your work apps
  • Multi-step marketing workflows
  • Branching logic and filters
  • Processing batches of records
  • Automation on a budget
  • Sales research and meeting prep
  • Post-call follow-ups and CRM updates
  • Teams running many agents with approvals
  • Companies wanting governance over AI agents
You'll find it used by
  • Marketers
  • Sales teams
  • Researchers
  • Ops teams
  • Marketers
  • Ops teams
  • Agencies
  • Consultants
  • Sales teams
  • Revenue operations
  • Customer success
  • Operations teams

Questions people ask

Which is better, Gumloop, Make or Relevance AI?

Make scores highest overall in our ratings (Gumloop 3.9/5, Make 4.3/5 and Relevance AI 3.7/5). Gumloop is best for website scraping and research and lead enrichment and scoring. Make is best for multi-step marketing workflows and branching logic and filters. Relevance AI is best for sales research and meeting prep and post-call follow-ups and CRM updates.

Which is cheaper, Gumloop, Make or Relevance AI?

Gumloop: There's no free plan. Paid plans start at From $37/mo. Make: There's a free plan, and paid plans start at From $9/mo. Relevance AI: Pricing isn't published; check the vendor's site for a quote.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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