Skip to content

Side-by-side comparison · Sales & Customer Support

Gorgias vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Gorgias

3.9

From $10/mo

Best overall

Retell AI

4.1

From About $0.07–$0.31/min

Comparing 2 tools. Add one more if you like.

At a glance

Easiest to use

Pick it if: Shopify and ecommerce stores with enough customer messages that they need a proper support inbox and some of the questions answered by AI.

Best overallBest value

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

AttributeGorgiasRetell AI
In one lineCustomer support inbox for Shopify stores, with an AI agent that answers and sells.AI phone agents that answer calls, book appointments and make outbound calls.
Pricing modelPaidPaid
Starting price$10/moAbout $0.07–$0.31/min
Free plan No No
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGorgiasRetell AI
Overall rating3.94.1Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
Output qualityHow good the results are before you fix them.
3.5
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGorgiasRetell AI
Access & platform
Free plan No No
Mobile app Yes–
Desktop app No–
Browser extension No–
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files Yes Yes
Understands images––
Makes images No No
Makes video No No
Writes code No–
Runs agents or automations Yes Yes
Learns your brand or style Yes–
Works in many languages Yes Yes
Capabilities score9/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGorgiasRetell AI
Plans

Starter

$10/mo

A small store with a handful of messages.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

BasicOur pick

$60/mo, or $50/mo billed yearly

Growing stores with a small support team.

Enterprise

Custom

High call volumes and compliance needs.

Pro

$360/mo, or $300/mo billed yearly

Busy stores that want AI and revenue reports.

Advanced

$900/mo, or $750/mo billed yearly

High-volume brands with a dedicated support team.

Enterprise

Custom

Brands with more than 5,000 tickets a month or strict security needs.

Which plan to pickStart the 7-day trial, which needs no card. Basic suits most growing Shopify stores. Turn on the AI Agent once you know your common questions, and budget about $1 for each conversation it handles on top of the ticket price.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

AttributeGorgiasRetell AI
Standout features
  • Ecommerce inbox
  • Order actions
  • AI Agent
  • Shopping Assistant
  • Automations
  • Revenue reports
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis

Pros and cons

AttributeGorgiasRetell AI
Pros
  • Order details and refunds right inside each ticket
  • Built around Shopify, so setup is quick for Shopify stores
  • Email, chat, SMS, voice and social in one inbox
  • AI Agent can take actions, not only reply
  • Revenue reports show what support helped sell
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
Cons
  • Each AI conversation costs about $1 and also counts as a ticket, so you pay twice
  • Ticket limits mean busy months like Black Friday cost more
  • Some merchants report the AI giving wrong answers or closing tickets early
  • Mixed reviews of Gorgias's own customer support
  • Less suited to businesses that don't sell online
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options

Who each one is for

AttributeGorgiasRetell AI
Best for
  • Answering order, shipping and returns questions for a Shopify store
  • One inbox for email, chat, SMS and social comments
  • Refunding or editing orders without leaving the ticket
  • Letting AI handle simple questions and recommend products
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
You'll find it used by
  • Online stores
  • Shopify brands
  • Support teams
  • Ecommerce agencies
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers

Questions people ask

Which is better, Gorgias or Retell AI?

Retell AI scores highest overall in our ratings (Gorgias 3.9/5 and Retell AI 4.1/5). Gorgias is best for answering order, shipping and returns questions for a Shopify store and one inbox for email, chat, SMS and social comments. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Gorgias or Retell AI?

Gorgias: There's no free plan. Paid plans start at $10/mo. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

Which is easier to use, Gorgias or Retell AI?

Gorgias rates highest for ease of use in our scores. Shopify and ecommerce stores with enough customer messages that they need a proper support inbox and some of the questions answered by AI.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Sales & Customer Support in the library.