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Side-by-side comparison · Sales & Customer Support

Gorgias vs Hyperbound vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Gorgias

3.9

From $10/mo

Hyperbound

4.1

Free to start

Retell AI

4.1

From About $0.07–$0.31/min

Comparing 3 tools, the maximum.

At a glance

Pick it if: Shopify and ecommerce stores with enough customer messages that they need a proper support inbox and some of the questions answered by AI.

Easiest to use

Pick it if: Sales managers and sales training teams onboarding and coaching reps on calls.

Best value

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

AttributeGorgiasHyperboundRetell AI
In one lineCustomer support inbox for Shopify stores, with an AI agent that answers and sells.AI sales role-play: practise cold calls and objections with realistic AI buyers.AI phone agents that answer calls, book appointments and make outbound calls.
Pricing modelPaidFreemiumPaid
Starting price$10/moFreeAbout $0.07–$0.31/min
Free plan No Yes No
Works with Claude Code Yes No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGorgiasHyperboundRetell AI
Overall rating3.94.14.1
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
4.5
Output qualityHow good the results are before you fix them.
3.5
4.5
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGorgiasHyperboundRetell AI
Access & platform
Free plan No Yes No
Mobile app Yes––
Desktop app No––
Browser extension No Yes–
API access Yes– Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes– Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No–
Runs agents or automations Yes Yes Yes
Learns your brand or style Yes––
Works in many languages Yes– Yes
Capabilities score9/ 176/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGorgiasHyperboundRetell AI
Plans

Starter

$10/mo

A small store with a handful of messages.

Free

Free

Trying AI role-play with a few reps.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

BasicOur pick

$60/mo, or $50/mo billed yearly

Growing stores with a small support team.

PracticeOur pick

Custom per user

Teams that want reps rehearsing on AI.

Enterprise

Custom

High call volumes and compliance needs.

Pro

$360/mo, or $300/mo billed yearly

Busy stores that want AI and revenue reports.

Perform

Custom per user

Teams that also want real calls scored and coached.

Advanced

$900/mo, or $750/mo billed yearly

High-volume brands with a dedicated support team.

Enterprise

Custom

Brands with more than 5,000 tickets a month or strict security needs.

Which plan to pickStart the 7-day trial, which needs no card. Basic suits most growing Shopify stores. Turn on the AI Agent once you know your common questions, and budget about $1 for each conversation it handles on top of the ticket price.Run the free role-plays with two or three reps first. If they keep using them, Practice covers rehearsal; only pay for Perform if you do not already have Gong or another call recorder.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

AttributeGorgiasHyperboundRetell AI
Standout features
  • Ecommerce inbox
  • Order actions
  • AI Agent
  • Shopping Assistant
  • Automations
  • Revenue reports
  • AI buyer role-plays
  • Custom personas
  • Scorecards
  • Real call scoring
  • Manager dashboards
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis

Pros and cons

AttributeGorgiasHyperboundRetell AI
Pros
  • Order details and refunds right inside each ticket
  • Built around Shopify, so setup is quick for Shopify stores
  • Email, chat, SMS, voice and social in one inbox
  • AI Agent can take actions, not only reply
  • Revenue reports show what support helped sell
  • Very realistic AI buyers that react to what you say
  • Useful free plan with ready-made role-plays
  • Clear scoring that shows reps what to fix
  • Saves managers hours of live role-play
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
Cons
  • Each AI conversation costs about $1 and also counts as a ticket, so you pay twice
  • Ticket limits mean busy months like Black Friday cost more
  • Some merchants report the AI giving wrong answers or closing tickets early
  • Mixed reviews of Gorgias's own customer support
  • Less suited to businesses that don't sell online
  • No public pricing for team plans
  • Custom personas and scorecards take setup time
  • Built for sales teams, not individuals practising on their own
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options

Who each one is for

AttributeGorgiasHyperboundRetell AI
Best for
  • Answering order, shipping and returns questions for a Shopify store
  • One inbox for email, chat, SMS and social comments
  • Refunding or editing orders without leaving the ticket
  • Letting AI handle simple questions and recommend products
  • Practising cold calls before going live
  • Onboarding new sales reps faster
  • Drilling objection handling
  • Scoring calls against a scorecard
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
You'll find it used by
  • Online stores
  • Shopify brands
  • Support teams
  • Ecommerce agencies
  • Sales development reps
  • Account executives
  • Sales managers
  • Sales enablement teams
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers

Questions people ask

Which is better, Gorgias, Hyperbound or Retell AI?

They tie on our overall rating (Gorgias 3.9/5, Hyperbound 4.1/5 and Retell AI 4.1/5). Gorgias is best for answering order, shipping and returns questions for a Shopify store and one inbox for email, chat, SMS and social comments. Hyperbound is best for practising cold calls before going live and onboarding new sales reps faster. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Gorgias, Hyperbound or Retell AI?

Gorgias: There's no free plan. Paid plans start at $10/mo. Hyperbound: It's free to use. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

Which is easier to use, Gorgias, Hyperbound or Retell AI?

Hyperbound rates highest for ease of use in our scores. Sales managers and sales training teams onboarding and coaching reps on calls.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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