Side-by-side comparison · SEO & Analytics
Frase vs Google Search Console vs Surfer
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Anyone with a website. There's no reason not to set it up.
Pick it if: Content marketers and bloggers who publish regularly and want each page to have a fair shot at ranking.
Overview
| Attribute | Frase | Google Search Console | Surfer |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Google's free report on how your site shows up in search, AI results included. | Tells you what to add to a page so it can rank for a chosen keyword. |
| Pricing model | Paid | Free | Paid |
| Starting price | $49/mo | Free | $49/mo |
| Free plan | No | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Google Search Console | Surfer |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 3.0 | 3.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Google Search Console | Surfer |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | No |
| Mobile app | – | No | No |
| Desktop app | – | No | No |
| Browser extension | – | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | – |
| Understands images | – | No | No |
| Makes images | No | No | – |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | Yes | No | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Google Search Console | Surfer |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website owner, with no exceptions. | Discovery $49/mo billed yearly A solo blogger publishing a couple of posts a week. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | AI Search Analytics $82/mo billed yearly Brands that only want to track their AI visibility. | ||
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | StandardOur pick $99/mo billed yearly A small content team publishing weekly. | ||
Enterprise Custom Large teams needing white-label and SSO. | Pro $182/mo billed yearly Agencies managing content for several brands. | ||
Peace of Mind $299/mo billed yearly High-volume publishers who want no limits. | |||
Enterprise Custom Large organisations with security requirements. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's only one plan and it costs nothing. Verify every site you own, including subdomains, and add your marketing person or agency as a user so they can see the data too. | Discovery is enough if you publish a couple of posts a week. Standard is the sensible pick for a team because it adds collaboration and triples the document count. The prices shown are for yearly billing; Surfer says monthly billing costs up to 17 percent more. |
Key features
| Attribute | Frase | Google Search Console | Surfer |
|---|---|---|---|
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Pros and cons
| Attribute | Frase | Google Search Console | Surfer |
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Who each one is for
| Attribute | Frase | Google Search Console | Surfer |
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Questions people ask
Which is better, Frase, Google Search Console or Surfer?
They tie on our overall rating (Frase 4.0/5, Google Search Console 4.0/5 and Surfer 3.9/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Google Search Console is best for seeing which searches bring visitors and finding indexing problems. Surfer is best for optimising blog posts and content briefs for writers.
Which is cheaper, Frase, Google Search Console or Surfer?
Frase: There's no free plan. Paid plans start at $49/mo. Google Search Console: It's free to use. Surfer: There's no free plan. Paid plans start at $49/mo.
Which is easier to use, Frase, Google Search Console or Surfer?
Surfer rates highest for ease of use in our scores. Content marketers and bloggers who publish regularly and want each page to have a fair shot at ranking.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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