Side-by-side comparison · SEO & Analytics
Ahrefs vs Frase vs Google Search Console
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Anyone with a website. There's no reason not to set it up.
Ahrefs scores highest overall, but Google Search Console gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Ahrefs | Frase | Google Search Console |
|---|---|---|---|
| In one line | Keyword research, backlink checks and site audits in one toolkit. | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Google's free report on how your site shows up in search, AI results included. |
| Pricing model | Freemium | Paid | Free |
| Starting price | $29/mo | $49/mo | Free |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Ahrefs | Frase | Google Search Console |
|---|---|---|---|
| Overall rating | 4.4Winner | 4.0 | 4.0 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.5 | 3.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 3.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 4.0 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Ahrefs | Frase | Google Search Console |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | No | – | No |
| Desktop app | No | – | No |
| Browser extension | Yes | – | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | No |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | – | No |
| Understands images | No | – | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | Yes | No |
| Learns your brand or style | No | Yes | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 8/ 17 | 7/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Ahrefs | Frase | Google Search Console |
|---|---|---|---|
| Plans | Ahrefs Free Free Checking the health and backlinks of a site you own. | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website owner, with no exceptions. |
Starter $29/mo Occasional keyword research on a tight budget. | ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | ||
LiteOur pick $129/mo A business doing its own SEO seriously. | Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | ||
Standard $249/mo Freelancers and small agencies. | Enterprise Custom Large teams needing white-label and SSO. | ||
Advanced $449/mo Agencies and in-house teams with many sites. | |||
Enterprise $1,499/mo billed yearly Large companies that need SSO and unlimited data. | |||
| Which plan to pick | Start on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month. | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's only one plan and it costs nothing. Verify every site you own, including subdomains, and add your marketing person or agency as a user so they can see the data too. |
Key features
| Attribute | Ahrefs | Frase | Google Search Console |
|---|---|---|---|
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Pros and cons
| Attribute | Ahrefs | Frase | Google Search Console |
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Who each one is for
| Attribute | Ahrefs | Frase | Google Search Console |
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Questions people ask
Which is better, Ahrefs, Frase or Google Search Console?
Ahrefs scores highest overall in our ratings (Ahrefs 4.4/5, Frase 4.0/5 and Google Search Console 4.0/5). Ahrefs is best for keyword research and competitor traffic estimates. Frase is best for Building SEO content briefs fast and drafting articles from a brief. Google Search Console is best for seeing which searches bring visitors and finding indexing problems.
Which is cheaper, Ahrefs, Frase or Google Search Console?
Ahrefs: There's a free plan, and paid plans start at $29/mo. Frase: There's no free plan. Paid plans start at $49/mo. Google Search Console: It's free to use.
Which is easier to use, Ahrefs, Frase or Google Search Console?
Ahrefs rates highest for ease of use in our scores. Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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