Frase

Frase builds SEO articles from research to publish. Give it a target search and it pulls the top results and the questions people ask, builds a brief and outline, drafts the article in your brand voice and scores it for coverage. It was rebuilt in January 2026 and now also audits your existing pages, watches them for slipping (Content Guard), tracks whether ChatGPT, Google's AI, Perplexity and others cite you, and can publish straight to your CMS. It has an API, MCP server and CLI.

Pick it over Clearscope or Surfer if you want briefs and drafts in one cheaper tool: its entry plan is $39 a month billed yearly. Clearscope has the more trusted grading and Surfer more SEO extras; Writesonic leans harder into AI search visibility but costs more.

The catch: the rebuild is recent, so older reviews (glitchy interface, weak rewriting) may or may not still apply, and AI drafts still need a human edit to read well. Limits on articles and AI generations are tight on Starter.

• Content marketers
• SEO freelancers
• Agencies
• Small business owners
• B2B software teams

Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.

• SERP research and briefs

  Pulls the top results, headings and common questions into a brief and outline in minutes.

• AI drafting in your voice

  Writes drafts from the brief using your brand voice settings.

• Content scoring

  Scores a draft for topic coverage against what ranks.

• Content Guard

  Watches published pages and alerts you when rankings or traffic slip.

• AI visibility tracking

  Tracks whether ChatGPT, Google AI, Perplexity, Claude and Gemini cite you, depending on plan.

• API, MCP and CLI

  Run research, briefs and audits from Claude or your own scripts.

• Starter

  $49/mo, or $39/mo billed yearly

  One person writing a few articles a month.

  • 1 seat, 1 site
  • 10 articles and 50 audit pages a month
  • AI visibility on ChatGPT and Google AI
  • API, MCP and CLI access
• Our pick

  Professional

  $129/mo, or $103/mo billed yearly

  Small teams publishing weekly.

  • 3 seats, 5 sites
  • 40 articles and 250 audit pages a month
  • Content calendar and internal link suggestions
  • Adds Perplexity tracking

• Scale

  $299/mo, or $239/mo billed yearly

  Agencies running several sites.

  • 5 seats, up to 10 domains
  • 100 articles a month
  • Adds Claude and Gemini tracking
  • Client-ready reports

• Enterprise

  Custom

  Large teams needing white-label and SSO.

  • Custom limits
  • White-label reports and client portal
  • SSO and dedicated support

Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Frase can slot into your week.

1. 1

   Brief a freelance writer

   Generate a brief with headings, questions and sources, and send it instead of writing one by hand.

2. 2

   Draft a service page article

   Turn a brief into a first draft in your brand voice, then edit and add your own examples.

3. 3

   Find pages losing traffic

   Let Content Guard flag slipping pages and refresh them before they drop off page one.

4. 4

   See if AI assistants recommend you

   Track the questions customers ask AI about your service and whether your site is cited.

Use Frase alongside Semrush or Ahrefs for keyword research and Google Search Console for traffic data. It can publish to WordPress or its own hosted blog.

The closest alternatives to Frase in the library, best rated first.

• 

  Ahrefs

  4.4

  Best for keyword research

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• 

  Microsoft Clarity

  4.3

  Best for finding checkout drop-offs

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• 

  DataForSEO

  4.0

  Best for SEO research from Claude Code

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• 

  Google Search Console

  4.0

  Best for seeing which searches bring visitors

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