Side-by-side comparison · SEO & Analytics
Frase vs Google Search Console vs Microsoft Clarity
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Anyone with a website. There's no reason not to set it up.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Overview
| Attribute | Frase | Google Search Console | Microsoft Clarity |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Google's free report on how your site shows up in search, AI results included. | Free heatmaps and session replays that show where visitors get stuck. |
| Pricing model | Paid | Free | Free |
| Starting price | $49/mo | Free | Free |
| Free plan | No | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Google Search Console | Microsoft Clarity |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 4.3Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 3.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Google Search Console | Microsoft Clarity |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | Yes |
| Mobile app | – | No | – |
| Desktop app | – | No | No |
| Browser extension | – | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | No |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | No |
| Understands images | – | No | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | – |
| Learns your brand or style | Yes | No | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Google Search Console | Microsoft Clarity |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website owner, with no exceptions. | FreeOur pick Free Every website and online store. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | |||
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | |||
Enterprise Custom Large teams needing white-label and SSO. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's only one plan and it costs nothing. Verify every site you own, including subdomains, and add your marketing person or agency as a user so they can see the data too. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. |
Key features
| Attribute | Frase | Google Search Console | Microsoft Clarity |
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Pros and cons
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Who each one is for
| Attribute | Frase | Google Search Console | Microsoft Clarity |
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Questions people ask
Which is better, Frase, Google Search Console or Microsoft Clarity?
Microsoft Clarity scores highest overall in our ratings (Frase 4.0/5, Google Search Console 4.0/5 and Microsoft Clarity 4.3/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Google Search Console is best for seeing which searches bring visitors and finding indexing problems. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions.
Which is cheaper, Frase, Google Search Console or Microsoft Clarity?
Frase: There's no free plan. Paid plans start at $49/mo. Google Search Console: It's free to use. Microsoft Clarity: It's free to use.
Which is easier to use, Frase, Google Search Console or Microsoft Clarity?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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