Semrush
SEO & Analytics
Keyword, competitor and ad research with a bigger toolbox and a bigger bill.
What is it?
Give Surfer a keyword and it studies the pages already ranking, then gives you a live checklist as you write: words to include, headings to cover, how long to go. Your draft gets a score that climbs as you fill the gaps.
It's useful for anyone publishing blog content who doesn't want to guess what Google expects. It also audits existing pages and suggests internal links, and can draft a whole article for you.
Chasing the score can produce bland, keyword-stuffed writing. Use it as a guide, write for people, and keep the AI drafting feature for first passes only.
Who it's for
Content marketers and bloggers who publish regularly and want each page to have a fair shot at ranking.
Best for
- Optimising blog posts
- Content briefs for writers
- Refreshing old pages
- Internal link suggestions
Why it made the list
The most widely used on-page content tool, and the one whose advice most reliably moves rankings.
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