Side-by-side comparison · SEO & Analytics
Frase vs Google Search Console vs Semrush
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Anyone with a website. There's no reason not to set it up.
Pick it if: Agencies and marketers who do both search ads and SEO and want one subscription for both.
Overview
| Attribute | Frase | Google Search Console | Semrush |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Google's free report on how your site shows up in search, AI results included. | Keyword, competitor and ad research with a bigger toolbox and a bigger bill. |
| Pricing model | Paid | Free | Freemium |
| Starting price | $49/mo | Free | $139/mo |
| Free plan | No | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Google Search Console | Semrush |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 3.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Google Search Console | Semrush |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | Yes |
| Mobile app | – | No | Yes |
| Desktop app | – | No | No |
| Browser extension | – | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | Yes |
| Understands images | – | No | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | Yes | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Google Search Console | Semrush |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website owner, with no exceptions. | Free Free A quick look before you commit. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | SEO $139/mo, or $117.33/mo billed yearly A business that wants classic SEO research without the AI extras. | ||
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | StarterOur pick $199/mo, or $165.17/mo billed yearly Marketers who want SEO plus AI visibility and the Claude connection. | ||
Enterprise Custom Large teams needing white-label and SSO. | Pro+ $299/mo, or $248.17/mo billed yearly Agencies managing several clients. | ||
Advanced Custom Large teams and enterprise accounts. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's only one plan and it costs nothing. Verify every site you own, including subdomains, and add your marketing person or agency as a user so they can see the data too. | The free account is only good for a look around. If you want the Claude connection and AI visibility tracking, Starter is the one; the SEO plan is cheaper but leaves both out. Budget for extra users too, which start at $45 a month each. |
Key features
| Attribute | Frase | Google Search Console | Semrush |
|---|---|---|---|
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Pros and cons
| Attribute | Frase | Google Search Console | Semrush |
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Who each one is for
| Attribute | Frase | Google Search Console | Semrush |
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Questions people ask
Which is better, Frase, Google Search Console or Semrush?
They tie on our overall rating (Frase 4.0/5, Google Search Console 4.0/5 and Semrush 3.9/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Google Search Console is best for seeing which searches bring visitors and finding indexing problems. Semrush is best for Competitor Google Ads research and keyword gap reports.
Which is cheaper, Frase, Google Search Console or Semrush?
Frase: There's no free plan. Paid plans start at $49/mo. Google Search Console: It's free to use. Semrush: There's a free plan, and paid plans start at $139/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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