Meta Advantage+
Marketing & Ads
Lets Meta's own system pick audiences, placements and budgets for your ads.
Motion
Shows which ad creatives are winning and why, across Meta, TikTok and YouTube.
Paid
Visit website What is it?
Motion is a reporting tool for ad creative. It pulls every image and video from your ad accounts, shows the actual creative next to its results, and groups them so you can see which hooks, formats and concepts are working.
Where ad managers show rows of numbers, Motion shows the ads themselves with hook rate, hold rate and spend. Its AI tags creative elements and writes up what the data says, which makes briefing the next round of ads far easier.
It's priced for brands and agencies spending serious money. Below that, the native ad reports plus a spreadsheet will get you most of the way.
Who it's for
Performance marketers and agencies producing lots of creative who need to know what to make more of.
Best for
- Creative performance reports
- Finding winning hooks
- Agency client reporting
- Briefing new creative
Why it made the list
The standard tool for creative analysis in paid social, built around how media buyers actually review ads.
You might also like
Foreplay
Marketing & Ads
Save competitors' ads, spot trends and brief your next creative from them.
Triple Whale
Marketing & Ads
Pulls your store, ad and email numbers into one dashboard you can ask questions of.
AdCreative.ai
Marketing & Ads
Turns a product shot and a few words into dozens of ready-to-run ad images.