Klaviyo
Marketing & Ads
Email and SMS for online stores, with AI that writes, segments and predicts.
Triple Whale
Pulls your store, ad and email numbers into one dashboard you can ask questions of.
Freemium
Visit website What is it?
Triple Whale connects to your Shopify store, Meta, Google and TikTok ad accounts and your email platform, then shows what you actually made after ad costs and which channels drove it. Its assistant, Moby, lets you ask things like 'which products had the best return on ad spend last week' in plain words.
It replaces the morning ritual of opening six tabs and a spreadsheet. The attribution model is its own, so numbers will differ from what Meta claims, which is usually the point.
Paid plans aren't cheap and require a yearly commitment. Under a certain revenue, a free dashboard and some discipline will do.
Who it's for
Shopify brands spending real money on ads who want one honest view of profit and attribution.
Best for
- Daily profit and ROAS dashboard
- Attribution across channels
- Asking data questions in chat
- Creative performance reports
Why it made the list
The most widely used store analytics tool among performance marketers, and the first to make asking questions in plain English actually work.
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