Motion
Marketing & Ads
Shows which ad creatives are winning and why, across Meta, TikTok and YouTube.
What is it?
Foreplay is a searchable library of ads from Meta and TikTok. Save any ad you see into a swipe file, follow competitor brands to see every ad they launch, and filter by format, hook or industry when you need inspiration.
The brief builder turns saved ads into a storyboard and a script for your own team or creators, so the gap from 'I like that' to 'make this' is short. Its AI can also break down why an ad works.
It doesn't make ads or measure your own results; it's for research and briefing. Pair it with Motion for the measuring side.
Who it's for
Media buyers, creative strategists and agencies who brief ads for a living.
Best for
- Swipe files of great ads
- Tracking competitor ads
- Writing creative briefs
- Finding hooks by industry
Why it made the list
The best-organised ad library and the only one with a proper briefing workflow attached.
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