Edit, subtitle and make AI videos in your browser, with your brand colours and fonts.
Video & Audio
Kapwing
Edit, subtitle and resize videos for social in your browser, with your team.
4.0our rating
FreemiumFrom $0
Quick take
- A browser video editor made for social teams: subtitles, resizing, translation and shared projects.
- Free is only good for testing. Exports are watermarked, capped at 720p and 4 minutes, and projects expire after a few days.
- Pro at $16 a month billed yearly removes the watermark, adds 4K and gives 1,000 AI credits a month.
- It's close to VEED in what it does. Pick whichever editor your team finds quicker, then stick with it.
What is Kapwing?
Kapwing is a video editor that runs in your browser, built for social content. You can paste a TikTok or YouTube link to pull in a clip, cut it down, add subtitles, and resize it for every platform in a couple of clicks. Your team can edit the same project together, like a shared Google Doc.
Its AI tools cover the jobs social teams repeat every day: automatic subtitles, translating subtitles into 60+ languages, text-to-speech, cleaning up audio, finding scene changes, dubbing and lip sync. The Business plan adds voice clones and more lip sync minutes. Everything AI draws from a monthly pool of credits.
The free plan is limited: a watermark on every export, 720p quality, 4-minute videos and 30 minutes of exports a month. Projects on free accounts are only kept for a few days.
Who's using it, and who it's for
- Social media managers
- Content teams
- Educators
- Small businesses
Social media managers, content teams and small businesses who make lots of short videos and want to edit them together.
Key features
Auto subtitles
Generates subtitles from speech, with styles you can save, and translates them into 60+ languages.
One-click resize
Turn a landscape video into vertical, square or any other size without starting again.
Paste a link
Pull in clips from TikTok, YouTube or X by pasting the link.
Shared workspace
Your team edits, comments and reuses brand assets in one place.
AI audio and voice
Clean up audio, add text-to-speech, dub into other languages, and use lip sync or voice clones on Business.
Find Scenes
Splits a video at every scene change so you can cut and resize it faster.
How we rate it
4.0 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.5
- Features
- 4.0
- Output quality
- 4.0
- Value for money
- 3.5
- Speed & reliability
- 4.0
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Kapwing pricing
Free
$0
Trying it on a few short clips.
- 10 AI credits
- Watermark on every export
- 720p, up to 4 minutes per video
- 30 minutes of exports a month
- Our pick
Pro
$16/mo billed yearly
Creators and small teams posting every week.
- 1,000 AI credits a month
- No watermark and 4K exports
- Videos up to 2 hours
- Brand kit and shared workspace
- 200 GB storage
Business
$50/mo billed yearly
Teams that dub, clone voices or translate at volume.
- 4,000 AI credits a month
- Custom voice clones and lip sync
- Buy extra credits when you run out
- 800 GB storage
Enterprise
Custom
Large organisations.
- Custom credits and storage
- Single sign-on (SSO)
- Account manager and onboarding
Which plan should you pick?
Pro is the plan for almost everyone, because Free's watermark and 4-minute cap rule it out for real work. Business is only worth it if you're dubbing or cloning voices regularly. Paying yearly saves about a third.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Kapwing can slot into your week.
- 1
One video, every platform
Edit once, then resize for Reels, YouTube and LinkedIn with subtitles burned in.
- 2
Clip a webinar
Use Find Scenes to split a long recording, then cut out the best moments.
- 3
Reach other languages
Translate subtitles or dub a product video for overseas customers.
- 4
Team content calendar
Keep templates and brand assets in the shared workspace so anyone can make on-brand posts.
How it fits your tech stack
Kapwing handles the editing, subtitles and resizing once you have footage. Opus Clip finds the best moments in long videos automatically, and Descript is better for podcasts you want to edit by text.
Connects to
- YouTube
- TikTok
- X
Pros and cons
Pros
- Quick to learn and runs in any browser
- Strong subtitles and translation for social content
- Real-time team editing with shared brand assets
- Pulls clips straight from a link
Cons
- The free plan is very limited and projects expire after 3 days
- AI features use credits, and heavy dubbing burns through them
- Voice clones and lip sync only on the $50 Business plan
- Long, complex edits feel slower than in a desktop editor
Kapwing alternatives
The closest alternatives to Kapwing in the library, best rated first.
ElevenLabs
4.6
Best for video voiceovers
Compare with KapwingBest for product demo videos for a website or launch
Compare with Kapwing
TurboScribe
4.4
Best for interview and research transcripts
Compare with KapwingBest for rescuing poorly recorded interviews
Compare with Kapwing
Why it made the list
It's a long-standing favourite for quick social edits, and its shared workspace makes it easy for a small team to work on the same videos.
Kapwing FAQ
How much does Kapwing cost?
There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against Kapwing's pricing page.
Is Kapwing free?
Yes, Kapwing has a free option. Pro is the plan for almost everyone, because Free's watermark and 4-minute cap rule it out for real work. Business is only worth it if you're dubbing or cloning voices regularly. Paying yearly saves about a third.
What is Kapwing best for?
Kapwing is best for subtitling and resizing clips for every platform, teams editing the same videos together and translating subtitles into other languages. Social media managers, content teams and small businesses who make lots of short videos and want to edit them together.
What are the best Kapwing alternatives?
The closest alternatives are ElevenLabs, Screen Studio, TurboScribe and Adobe Podcast. ElevenLabs is best for video voiceovers.
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