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Side-by-side comparison · SEO & Analytics

Frase vs Google Search Console

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Frase

4.0

From $49/mo

Google Search Console

4.0

Free to start

Comparing 2 tools. Add one more if you like.

At a glance

Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.

Best value

Pick it if: Anyone with a website. There's no reason not to set it up.

Overview

AttributeFraseGoogle Search Console
In one lineResearches, briefs and drafts SEO articles, and tracks if AI search cites you.Google's free report on how your site shows up in search, AI results included.
Pricing modelPaidFree
Starting price$49/moFree
Free plan No Yes
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeFraseGoogle Search Console
Overall rating4.04.0
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
3.0
Output qualityHow good the results are before you fix them.
3.5
4.5
Value for moneyWhat you get for the price, including the free plan.
4.0
5.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeFraseGoogle Search Console
Access & platform
Free plan No Yes
Mobile app– No
Desktop app– No
Browser extension– No
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes No
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files– No
Understands images– No
Makes images No No
Makes video No No
Writes code No No
Runs agents or automations Yes No
Learns your brand or style Yes No
Works in many languages Yes Yes
Capabilities score7/ 175/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeFraseGoogle Search Console
Plans

Starter

$49/mo, or $39/mo billed yearly

One person writing a few articles a month.

FreeOur pick

Free

Every website owner, with no exceptions.

ProfessionalOur pick

$129/mo, or $103/mo billed yearly

Small teams publishing weekly.

Scale

$299/mo, or $239/mo billed yearly

Agencies running several sites.

Enterprise

Custom

Large teams needing white-label and SSO.

Which plan to pickProfessional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying.There's only one plan and it costs nothing. Verify every site you own, including subdomains, and add your marketing person or agency as a user so they can see the data too.

Key features

AttributeFraseGoogle Search Console
Standout features
  • SERP research and briefs
  • AI drafting in your voice
  • Content scoring
  • Content Guard
  • AI visibility tracking
  • API, MCP and CLI
  • Performance report
  • Indexing report
  • URL inspection
  • Issue alerts
  • Core Web Vitals
  • API access

Pros and cons

AttributeFraseGoogle Search Console
Pros
  • Fast, thorough content briefs
  • Cheaper than Clearscope and Surfer at the entry level
  • Covers Google and AI search in one tool
  • API, MCP and CLI on every plan
  • Real data from Google rather than estimates
  • Completely free with no traffic or user limits
  • Catches indexing and mobile problems you'd never notice yourself
  • Shows when your pages appear in AI Overviews and AI Mode
  • An official API that Claude Code can read
Cons
  • AI drafts need editing to sound human and be accurate
  • Starter limits are tight
  • Rebuilt in 2026, so the newer features have little track record
  • Past complaints about slow replies on billing issues
  • Only covers your own site, so no competitor research
  • Data lags by one to two days
  • The reports assume you know SEO terms like impressions and canonical
  • Query data is sampled and hides some long-tail searches for privacy

Who each one is for

AttributeFraseGoogle Search Console
Best for
  • Building SEO content briefs fast
  • Drafting articles from a brief
  • Answering the questions searchers ask
  • Tracking citations in AI search
  • Seeing which searches bring visitors
  • Finding indexing problems
  • Seeing when you appear in AI Overviews
  • Submitting sitemaps
You'll find it used by
  • Content marketers
  • SEO freelancers
  • Agencies
  • Small business owners
  • B2B software teams
  • Business owners
  • Marketers
  • Agencies
  • Developers

Questions people ask

Which is better, Frase or Google Search Console?

They tie on our overall rating (Frase 4.0/5 and Google Search Console 4.0/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Google Search Console is best for seeing which searches bring visitors and finding indexing problems.

Which is cheaper, Frase or Google Search Console?

Frase: There's no free plan. Paid plans start at $49/mo. Google Search Console: It's free to use.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

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