Adobe Photoshop

Photoshop is Adobe's photo editor and the tool most designers and photographers already know. Its AI features sit inside the normal editing workflow: Generative Fill adds, removes or replaces anything you select from a text prompt, Generative Expand extends a photo past its edges, and Remove, Select Subject and background tools do in one click what used to take an hour. It runs on desktop, in the browser and on mobile, and plans now let you pick between Adobe's Firefly models and partner models such as Google's and Black Forest Labs'.

Pick it when the image has to be right at full quality: product shots for print, retouching for a client, layered marketing files your designer will reuse. For quick social graphics, Canva or Adobe Express are far easier, and Photoroom is faster for bulk product photos on white. If you only want to erase things from snapshots, a free tool like Cleanup.pictures does the job.

The catch: it's a professional tool with a real learning curve, and it's subscription only. The standard plan includes only 25 premium generative credits a month, which heavy Generative Fill users burn quickly on retries, and users regularly report vague 'try again later' errors and weaker fills after updates.

• Graphic designers
• Photographers
• E-commerce teams
• Agencies
• Marketing teams

Designers, photographers and marketing teams who need full control over images, not just quick fixes.

• Generative Fill

  Select an area and type what should be there, or leave it blank to remove what's in it.

• Generative Expand

  Stretch the canvas and let it fill in the extra background to fit a new format.

• One-click selections and removal

  Select a subject, sky or background, or brush over an object to remove it.

• Choice of AI models

  Use Adobe's Firefly models or partner models for generation, depending on the look you want.

• Layers and full editing

  Every AI result lands on its own layer, so you can keep editing it with the full toolset.

• Desktop, web and mobile

  The same subscription covers the desktop app, Photoshop on the web and the mobile app.

• Our pick

  Photography

  $19.99/mo, annual plan

  Small businesses and photographers who edit photos regularly.

  • Photoshop on desktop, web and mobile
  • Lightroom
  • 1TB cloud storage
  • 1,000 generative credits a month

• Photoshop

  $22.99/mo, annual plan billed monthly

  People who only need Photoshop.

  • Photoshop on desktop, web and mobile
  • Adobe Express Premium
  • 100GB storage
  • 25 premium generative credits a month

• Creative Cloud Pro

  $69.99/mo, annual plan billed monthly

  Designers who use several Adobe apps.

  • Photoshop plus 20+ Adobe apps
  • 4,000 generative credits a month
  • 100GB storage

• Photoshop for teams

  $37.99/licence/mo

  Businesses managing licences centrally.

  • Photoshop with admin console
  • 1TB storage per licence
  • 25 generative credits a month

Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Adobe Photoshop can slot into your week.

1. 1

   Clean up product photos

   Remove dust, reflections and stray props, then swap a cluttered background for a clean one.

2. 2

   Resize a hero image

   Use Generative Expand to turn a landscape shot into a tall story or a wide web banner without cropping the product.

3. 3

   Retouch team photos

   Fix lighting, remove distractions and match backgrounds so staff photos look consistent.

4. 4

   Build ad variations

   Swap seasonal props or backgrounds into a product shot to make several versions for testing.

It's the heavy-duty editor in an Adobe or Canva workflow: edit and retouch in Photoshop, then lay out posts in Canva or Express. Developers can automate edits through Adobe's Photoshop API.

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